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  • SANT'ELPIDIO A MARE, ITALY - MAY 20: The first shoemaker tools of Filippo Della Valle, grandfather of Diego Della Valle and founder of the company in the early 20th century, is exposed here at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_18.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: The first shoemaker tools of Filippo Della Valle, grandfather of Diego Della Valle and founder of the company in the early 20th century, is exposed here at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_17.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Diego Della Valle, 57, President and CEO of Tod's, is here in his office in front of a Kennedy silhouette painting at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_09.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Diego Della Valle, 57, President and CEO of Tod's, is interviewed by journalist Philippe Ridet in his office in front of a Kennedy silhouette painting and a Barack Obama portrait at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_06.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Diego Della Valle, 57, President and CEO of Tod's, is interviewed by journalist Philippe Ridet in his office the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_03.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Diego Della Valle, 57, President and CEO of Tod's, is interviewed by journalist Philippe Ridet in his office the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_02.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Diego Della Valle, 57, President and CEO of Tod's, is interviewed by journalist Philippe Ridet in his office in front of a Kennedy silhouette painting and a Barack Obama portrait at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_01.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: A showcase at the Tod's headquarters shows photographs and letter of Tod's VIP clients sent to Diego Della Valle in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_20.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Diego Della Valle, 57, President and CEO of Tod's, is here in his office in front of a Kennedy silhouette painting at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_10.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Diego Della Valle, 57, President and CEO of Tod's, is here in his office in front of a Kennedy silhouette painting at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_08.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Diego Della Valle, 57, President and CEO of Tod's, is here in his office in front of a Kennedy silhouette painting at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_07.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Diego Della Valle, 57, President and CEO of Tod's, is interviewed by journalist Philippe Ridet in his office in front of a Kennedy silhouette painting and a Barack Obama portrait at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_05.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Diego Della Valle, 57, President and CEO of Tod's, is interviewed by journalist Philippe Ridet in his office in front of a Kennedy silhouette painting and a Barack Obama portrait at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_04.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Unfinished men shoes are here at the factory at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_32.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: A woman walks in corridor of the the Tod's "H" shape campusin Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_16.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Piled shoe boxes at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_38.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Workers put the finished women shoes in shoe boxes at the factory of the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_37.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: A worker works on a woman shoe at the factory of the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_34.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: A worker cuts pieces of leather that will be used for making shoes at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_31.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Shoe shapes of different sizes are used for making shoes at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_30.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Toni Ripani, the leather quality responsable, checks the snail leathers at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_29.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Various types of snail leathers are here at the factory of the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_27.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Toni Ripani, the leather quality responsable at Tod's, shows a half-calf black leather at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. Toni Ripani has been working for Tod's for the past 35 years. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_23.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: A sculpture is here at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_22.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Entrance hall of the Tod's headquarters with giant foot photograph of Italian photographer Giovanni Castel in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_13.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Entrance hall of the Tod's headquarters with giant foot photograph of Italian photographer Giovanni Castel in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_12.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Workers are here at the factory of the  Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_36.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Women shoes are put in an oven to give them their final shape at the factory of the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_35.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Unfinished women shoes are here at the factory at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_33.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Toni Ripani, the leather quality responsable, checks the snail leathers at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_28.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Various types of snail leathers are here at the factory of the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_26.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Toni Ripani, the leather quality responsable at Tod's, tests a leather at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. Toni Ripani has been working for Tod's for the past 35 years. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_25.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Toni Ripani, the leather quality responsable at Tod's, tests a half-calf black leather at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. Toni Ripani has been working for Tod's for the past 35 years. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_24.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Old wooden shoe shapes are exposed at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_21.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: A technician shows the various designing steps in the creation of a Tod's shoe, frpm the deigner's drawing to the computerized version, at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_19.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: A woman walks in corridor of the the Tod's "H" shape campusin Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_15.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: A painting with Tod's shoes is here at the Tod's headquarters in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_14.jpg
  • SANT'ELPIDIO A MARE, ITALY - MAY 20: Entrance hall of the Tod's headquarters with giant foot photograph of Italian photographer Giovanni Castel in Sant'Elpidio a Mare (FM, Marche), Italy, on May 20, 2011. The Tod's headquarters was designed by Della Valle's wife Barbara Pistilli and was inaugurated in 1998. Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes.<br />
<br />
Gianni Cipriano for Le Monde
    della-valle_11.jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • LOCOROTONDO, ITALY - 22 JULY 2018: A man opens the chapel in a tradition Apulian village in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Locorotondo, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180724_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Local guides walk in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the bedroom of "Casetta Bella",  a two-storey house in "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the portico and the tables of the restaurant "Due Camini", at Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • 26 august 2010. Trentino, Italy. ADAC Trentino Classic.<br />
<br />
©2010 Gianni Cipriano<br />
cell. +1 646 465 2168 (USA)<br />
cell. +39 328 567 7923<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    CIPG_20100827_ADAC-Trentino__MG_8508.jpg
  • 27 August 2010. San Martino di Castrozza, Trentino Alto Adige, Italy. A Porsche 914-6  faces the Pale di San Martino (the Pala Group) by the Malga Ces Restaurant in San Martino di Castrozza. The pala group is a mountain range in the Dolomites, in the eastern Trentino and part of the province of Belluno, northern Italy. One hundred vintage cars participated at the ADAC Trentino Oldtimer-Wanderung.<br />
<br />
©2010 Gianni Cipriano<br />
cell. +1 646 465 2168 (USA)<br />
cell. +39 328 567 7923<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    CIPG_20100827_ADAC-Trentino__MG_8500.jpg
  • 26 august 2010. Trentino, Italy. ADAC Trentino Classic.<br />
<br />
©2010 Gianni Cipriano<br />
cell. +1 646 465 2168 (USA)<br />
cell. +39 328 567 7923<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    CIPG_20100827_ADAC-Trentino__MG_8084.jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    SMAS_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • LOCOROTONDO, ITALY - 22 JULY 2018: A view of a trullo, a traditional Apulian construction, in a village in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Locorotondo, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180724_NYT-BorgoEgnazia-Melpi...jpg
  • LOCOROTONDO, ITALY - 22 JULY 2018: A view of a trullo, a traditional Apulian construction, in a village in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Locorotondo, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180724_NYT-BorgoEgnazia-Melpi...jpg
  • LOCOROTONDO, ITALY - 22 JULY 2018: A view of a trullo, a traditional Apulian construction, in a village in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Locorotondo, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180724_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A traditional Apulian construction is seen here in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180723_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A traditional Apulian construction is seen here in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180723_NYT-BorgoEgnazia-Melpi...jpg
  • MONOPOLI, ITALY - 22 JULY 2018: A DJ set is seen here in the historical center of Monopoli, Apulia, Italy, on July 22nd 2018.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • MONOPOLI, ITALY - 22 JULY 2018: People play music in the narrow streets of the historical center of  Monopoli, Apulia, Italy, on July 22nd 2018.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • MONOPOLI, ITALY - 22 JULY 2018: A man sells granitas (falvoured water ice) by the old city gate of Monopoli, Apulia, Italy, on July 22nd 2018.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • MONOPOLI, ITALY - 22 JULY 2018: A night view of the bay by the old city gate in Monopoli, Apulia, Italy, on July 22nd 2018.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • MONOPOLI, ITALY - 22 JULY 2018: A night view of the bay by the old city gate in Monopoli, Apulia, Italy, on July 22nd 2018.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of "La Corte" (The Court), the main building of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, as seen from the pool, here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of of one of the pools of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Hotel guests walk out of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Local guides walk in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Local guides walk in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the central piazza (square) in "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Olive trees are seen here in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the terrace of "Casetta Bella",  a two-storey house in "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Hotel guests walk in "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the Roman Baths at the Vair SPA of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
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