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  • LOCOROTONDO, ITALY - 22 JULY 2018: A man opens the chapel in a tradition Apulian village in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Locorotondo, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180724_NYT-BorgoEgnazia-Melpi...jpg
  • ROME, ITALY - 20 JUNE 2017: A view of the Trevi Fountain and its tourists is seen here in Rome, Italy, on June 20th 2017.<br />
<br />
The warm weather has brought a menacing whiff of tourists behaving badly in Rome. On April 12, a man went skinny-dipping in the Trevi fountain resulting in a viral web video and a 500 euro fine.<br />
<br />
Virginia Raggi, the mayor of Rome and a national figurehead of the anti-establishment Five Star Movement,  issued an ordinance involving harsher fines for eating, drinking or sitting on the fountains, for washing animals or clothes in the fountain water or for throwing anything other than coins into the water of the Trevi Fountain, Bernini’s Four Fountains and 35 other city fountains of artistic or historic significance around the city.  “It is unacceptable that someone use them to go swimming or clean themselves, it’s an historic patrimony that we must safeguard,” Ms. Raggi said.
    CIPG_20170620_NYT_TreviFountain__M3_...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    SMAS_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • LOCOROTONDO, ITALY - 22 JULY 2018: A view of a trullo, a traditional Apulian construction, in a village in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Locorotondo, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180724_NYT-BorgoEgnazia-Melpi...jpg
  • MONOPOLI, ITALY - 22 JULY 2018: People play music in the narrow streets of the historical center of  Monopoli, Apulia, Italy, on July 22nd 2018.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • MONOPOLI, ITALY - 22 JULY 2018: A night view of the bay by the old city gate in Monopoli, Apulia, Italy, on July 22nd 2018.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • MONOPOLI, ITALY - 22 JULY 2018: A night view of the bay by the old city gate in Monopoli, Apulia, Italy, on July 22nd 2018.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of "La Corte" (The Court), the main building of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, as seen from the pool, here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Hotel guests walk out of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Local guides walk in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the bedroom of "Casetta Bella",  a two-storey house in "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the terrace of "Casetta Bella",  a two-storey house in "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: An employee of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, walks by one of the pools here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • ROME, ITALY - 20 JUNE 2017: A Roman policewoman, entrusted to protect the Fountain of Trevi, blows his whistle at tourists that are eating ice cream by the fountain in Rome, Italy, on June 20th 2017.<br />
<br />
The warm weather has brought a menacing whiff of tourists behaving badly in Rome. On April 12, a man went skinny-dipping in the Trevi fountain resulting in a viral web video and a 500 euro fine.<br />
<br />
Virginia Raggi, the mayor of Rome and a national figurehead of the anti-establishment Five Star Movement,  issued an ordinance involving harsher fines for eating, drinking or sitting on the fountains, for washing animals or clothes in the fountain water or for throwing anything other than coins into the water of the Trevi Fountain, Bernini’s Four Fountains and 35 other city fountains of artistic or historic significance around the city.  “It is unacceptable that someone use them to go swimming or clean themselves, it’s an historic patrimony that we must safeguard,” Ms. Raggi said.
    CIPG_20170620_NYT_TreviFountain__M3_...jpg
  • ROME, ITALY - 20 JUNE 2017: A Roman policewoman and policeman, entrusted to protect the Fountain of Trevi, is seen here by the fountain in Rome, Italy, on June 20th 2017.<br />
<br />
The warm weather has brought a menacing whiff of tourists behaving badly in Rome. On April 12, a man went skinny-dipping in the Trevi fountain resulting in a viral web video and a 500 euro fine.<br />
<br />
Virginia Raggi, the mayor of Rome and a national figurehead of the anti-establishment Five Star Movement,  issued an ordinance involving harsher fines for eating, drinking or sitting on the fountains, for washing animals or clothes in the fountain water or for throwing anything other than coins into the water of the Trevi Fountain, Bernini’s Four Fountains and 35 other city fountains of artistic or historic significance around the city.  “It is unacceptable that someone use them to go swimming or clean themselves, it’s an historic patrimony that we must safeguard,” Ms. Raggi said.
    CIPG_20170620_NYT_TreviFountain__M3_...jpg
  • ROME, ITALY - 20 JUNE 2017: A Roman policewoman, entrusted to protect the Fountain of Trevi, is seen here by the fountain in Rome, Italy, on June 20th 2017.<br />
<br />
The warm weather has brought a menacing whiff of tourists behaving badly in Rome. On April 12, a man went skinny-dipping in the Trevi fountain resulting in a viral web video and a 500 euro fine.<br />
<br />
Virginia Raggi, the mayor of Rome and a national figurehead of the anti-establishment Five Star Movement,  issued an ordinance involving harsher fines for eating, drinking or sitting on the fountains, for washing animals or clothes in the fountain water or for throwing anything other than coins into the water of the Trevi Fountain, Bernini’s Four Fountains and 35 other city fountains of artistic or historic significance around the city.  “It is unacceptable that someone use them to go swimming or clean themselves, it’s an historic patrimony that we must safeguard,” Ms. Raggi said.
    CIPG_20170620_NYT_TreviFountain__M3_...jpg
  • ROME, ITALY - 20 JUNE 2017: Tourists take selfies in front of the Trevi Fountain in Rome, Italy, on June 20th 2017.<br />
<br />
The warm weather has brought a menacing whiff of tourists behaving badly in Rome. On April 12, a man went skinny-dipping in the Trevi fountain resulting in a viral web video and a 500 euro fine.<br />
<br />
Virginia Raggi, the mayor of Rome and a national figurehead of the anti-establishment Five Star Movement,  issued an ordinance involving harsher fines for eating, drinking or sitting on the fountains, for washing animals or clothes in the fountain water or for throwing anything other than coins into the water of the Trevi Fountain, Bernini’s Four Fountains and 35 other city fountains of artistic or historic significance around the city.  “It is unacceptable that someone use them to go swimming or clean themselves, it’s an historic patrimony that we must safeguard,” Ms. Raggi said.
    CIPG_20170620_NYT_TreviFountain__M3_...jpg
  • ROME, ITALY - 20 JUNE 2017: A just married couple poses for a picture for their wedding photographer by the Trevi Fountain in Rome, Italy, on June 20th 2017.<br />
<br />
The warm weather has brought a menacing whiff of tourists behaving badly in Rome. On April 12, a man went skinny-dipping in the Trevi fountain resulting in a viral web video and a 500 euro fine.<br />
<br />
Virginia Raggi, the mayor of Rome and a national figurehead of the anti-establishment Five Star Movement,  issued an ordinance involving harsher fines for eating, drinking or sitting on the fountains, for washing animals or clothes in the fountain water or for throwing anything other than coins into the water of the Trevi Fountain, Bernini’s Four Fountains and 35 other city fountains of artistic or historic significance around the city.  “It is unacceptable that someone use them to go swimming or clean themselves, it’s an historic patrimony that we must safeguard,” Ms. Raggi said.
    CIPG_20170620_NYT_TreviFountain__M3_...jpg
  • ROME, ITALY - 20 JUNE 2017: A Roman policewoman, entrusted to protect the Fountain of Trevi, blows her whistle at tourists that were sitting on the edge of the fountain in Rome, Italy, on June 20th 2017.<br />
<br />
The warm weather has brought a menacing whiff of tourists behaving badly in Rome. On April 12, a man went skinny-dipping in the Trevi fountain resulting in a viral web video and a 500 euro fine.<br />
<br />
Virginia Raggi, the mayor of Rome and a national figurehead of the anti-establishment Five Star Movement,  issued an ordinance involving harsher fines for eating, drinking or sitting on the fountains, for washing animals or clothes in the fountain water or for throwing anything other than coins into the water of the Trevi Fountain, Bernini’s Four Fountains and 35 other city fountains of artistic or historic significance around the city.  “It is unacceptable that someone use them to go swimming or clean themselves, it’s an historic patrimony that we must safeguard,” Ms. Raggi said.
    CIPG_20170620_NYT_TreviFountain__M3_...jpg
  • ROME, ITALY - 20 JUNE 2017: Tourists are seen here relaxing by the Trevi Fountain in Rome, Italy, on June 20th 2017.<br />
<br />
The warm weather has brought a menacing whiff of tourists behaving badly in Rome. On April 12, a man went skinny-dipping in the Trevi fountain resulting in a viral web video and a 500 euro fine.<br />
<br />
Virginia Raggi, the mayor of Rome and a national figurehead of the anti-establishment Five Star Movement,  issued an ordinance involving harsher fines for eating, drinking or sitting on the fountains, for washing animals or clothes in the fountain water or for throwing anything other than coins into the water of the Trevi Fountain, Bernini’s Four Fountains and 35 other city fountains of artistic or historic significance around the city.  “It is unacceptable that someone use them to go swimming or clean themselves, it’s an historic patrimony that we must safeguard,” Ms. Raggi said.
    CIPG_20170620_NYT_TreviFountain__M3_...jpg
  • ROME, ITALY - 20 JUNE 2017: A child looks at a Roman policeman, entrusted to protect the Fountain of Trevi, who orders tourists to not sit on the edge of the fountain in Rome, Italy, on June 20th 2017.<br />
<br />
The warm weather has brought a menacing whiff of tourists behaving badly in Rome. On April 12, a man went skinny-dipping in the Trevi fountain resulting in a viral web video and a 500 euro fine.<br />
<br />
Virginia Raggi, the mayor of Rome and a national figurehead of the anti-establishment Five Star Movement,  issued an ordinance involving harsher fines for eating, drinking or sitting on the fountains, for washing animals or clothes in the fountain water or for throwing anything other than coins into the water of the Trevi Fountain, Bernini’s Four Fountains and 35 other city fountains of artistic or historic significance around the city.  “It is unacceptable that someone use them to go swimming or clean themselves, it’s an historic patrimony that we must safeguard,” Ms. Raggi said.
    CIPG_20170620_NYT_TreviFountain__M3_...jpg
  • ROME, ITALY - 20 JUNE 2017: Tourists are seen here at the Trevi Fountain in Rome, Italy, on June 20th 2017.<br />
<br />
The warm weather has brought a menacing whiff of tourists behaving badly in Rome. On April 12, a man went skinny-dipping in the Trevi fountain resulting in a viral web video and a 500 euro fine.<br />
<br />
Virginia Raggi, the mayor of Rome and a national figurehead of the anti-establishment Five Star Movement,  issued an ordinance involving harsher fines for eating, drinking or sitting on the fountains, for washing animals or clothes in the fountain water or for throwing anything other than coins into the water of the Trevi Fountain, Bernini’s Four Fountains and 35 other city fountains of artistic or historic significance around the city.  “It is unacceptable that someone use them to go swimming or clean themselves, it’s an historic patrimony that we must safeguard,” Ms. Raggi said.
    CIPG_20170620_NYT_TreviFountain__M3_...jpg
  • ROME, ITALY - 20 JUNE 2017: A tourists photographs the Trevi fountain with her smartphone in Rome, Italy, on June 20th 2017.<br />
<br />
The warm weather has brought a menacing whiff of tourists behaving badly in Rome. On April 12, a man went skinny-dipping in the Trevi fountain resulting in a viral web video and a 500 euro fine.<br />
<br />
Virginia Raggi, the mayor of Rome and a national figurehead of the anti-establishment Five Star Movement,  issued an ordinance involving harsher fines for eating, drinking or sitting on the fountains, for washing animals or clothes in the fountain water or for throwing anything other than coins into the water of the Trevi Fountain, Bernini’s Four Fountains and 35 other city fountains of artistic or historic significance around the city.  “It is unacceptable that someone use them to go swimming or clean themselves, it’s an historic patrimony that we must safeguard,” Ms. Raggi said.
    CIPG_20170620_NYT_TreviFountain__M3_...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    SMAS_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: An olive tree is seen here in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    SMAS_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • LOCOROTONDO, ITALY - 22 JULY 2018: A view of a trullo, a traditional Apulian construction, in a village in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Locorotondo, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180724_NYT-BorgoEgnazia-Melpi...jpg
  • LOCOROTONDO, ITALY - 22 JULY 2018: A view of a trullo, a traditional Apulian construction, in a village in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Locorotondo, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180724_NYT-BorgoEgnazia-Melpi...jpg
  • LOCOROTONDO, ITALY - 22 JULY 2018: A man walks by his home in a trullo, a traditional Apulian construction, in a village in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Locorotondo, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180724_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A traditional Apulian construction is seen here in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180723_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A traditional Apulian construction is seen here in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180723_NYT-BorgoEgnazia-Melpi...jpg
  • MONOPOLI, ITALY - 22 JULY 2018: A DJ set is seen here in the historical center of Monopoli, Apulia, Italy, on July 22nd 2018.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • MONOPOLI, ITALY - 22 JULY 2018: A man sells granitas (falvoured water ice) by the old city gate of Monopoli, Apulia, Italy, on July 22nd 2018.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Hotel guests walk outside of "La Corte", the main building of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Waiters prepare the tables of the restaurant "Due Camini" shortly before dinner at Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of of one of the pools of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Local guides walk in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Local guides walk in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the central piazza (square) in "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Olive trees are seen here in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Hotel guests walk in "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the Roman Baths at the Vair SPA of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the Roman Baths at the Vair SPA of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A chef prepares orecchiette pasta at the restaurant "Due Camini" at Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A chef prepares orecchiette pasta at the restaurant "Due Camini" at Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A woman walks by the restaurant "Due Camini" at Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A furnished table is seen here in the restaurant "Due Camini" at Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: An interior view of "La Corte Magnifica" is seen here in the main building "La Corte" of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: The lunch buffet is seen here at the restaurant "Due Camini" under the portico in Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the portico and the tables of the restaurant "Due Camini", at Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, walks  in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
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