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  • PASSO CORESE, ITALY - 22 SEPTEMBER 2020: Francesca Gemma (30), an Amazon employee and union representative, poses for a portrait by the Amazon facility where she works in Passo Corese, just outside Rome,  on September 22nd 2020.<br />
<br />
When Francesca Gemma graduated from college in 2017, Amazon was the only company hiring. “On the first day the muscles of my legs felt like I had done a marathon, I couldn’t climb up the stairs,” she said. “It’s not for everyone, but it’s a job.”  Ms. Gemma, a union representative, said that orders at her fulfillment center skyrocketed during the lockdown and have remained high. She wondered why Amazon did not provide warehouse staff more in bonuses to share in the success. “Nothing remained for workers,” she said. <br />
<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200922_NYT-Amazon-Italy_7M307...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: A woman walks in the historical center of Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • NAPLES, ITALY - 16 SEPTEMBER 2020: An Amazon locker is seen here in a supermarker in the outskirts of Naples, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • NAPLES, ITALY - 16 SEPTEMBER 2020: Salvatore Ciliberti (31), retrieves his Amazon order at an Amazon locker is seen here in the outskirts of Naples, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Mayor of Calitri Michele di Maio (61) poses for a portriat in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • NAPLES, ITALY - 21 OCTOBER 2020: A view of the Apple Developer Academy in Naples, Italy, on October 21st 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201021_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 20 OCTOBER 2020: Flavio Farroni (35), CEO of MegaRide -  a startup oriented to the development of models and procedures to be employed by vehicle manufacturers, tire developers, dynamicists and race engineers - poses for a portrait with his team in Naples, Italy, on October 20th 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201020_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 20 OCTOBER 2020: Flavio Farroni (35), CEO of MegaRide -  a startup oriented to the development of models and procedures to be employed by vehicle manufacturers, tire developers, dynamicists and race engineers - poses for a portrait in his office in Naples, Italy, on October 20th 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201020_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 20 OCTOBER 2020: The team of MegaRide -  a startup oriented to the development of models and procedures to be employed by vehicle manufacturers, tire developers, dynamicists and race engineers - is seen here at work in their office in Naples, Italy, on October 20th 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201020_DER-SPIEGEL_AppleAcade...jpg
  • PASSO CORESE, ITALY - 22 SEPTEMBER 2020: Francesca Gemma (30), an Amazon employee and union representative, poses for a portrait by the Amazon facility where she works in Passo Corese, just outside Rome,  on September 22nd 2020.<br />
<br />
When Francesca Gemma graduated from college in 2017, Amazon was the only company hiring. “On the first day the muscles of my legs felt like I had done a marathon, I couldn’t climb up the stairs,” she said. “It’s not for everyone, but it’s a job.”  Ms. Gemma, a union representative, said that orders at her fulfillment center skyrocketed during the lockdown and have remained high. She wondered why Amazon did not provide warehouse staff more in bonuses to share in the success. “Nothing remained for workers,” she said. <br />
<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200922_NYT-Amazon-Italy_7M307...jpg
  • PASSO CORESE, ITALY - 22 SEPTEMBER 2020: Francesca Gemma (30), an Amazon employee and union representative, poses for a portrait by the Amazon facility where she works in Passo Corese, just outside Rome,  on September 22nd 2020.<br />
<br />
When Francesca Gemma graduated from college in 2017, Amazon was the only company hiring. “On the first day the muscles of my legs felt like I had done a marathon, I couldn’t climb up the stairs,” she said. “It’s not for everyone, but it’s a job.”  Ms. Gemma, a union representative, said that orders at her fulfillment center skyrocketed during the lockdown and have remained high. She wondered why Amazon did not provide warehouse staff more in bonuses to share in the success. “Nothing remained for workers,” she said. <br />
<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200922_NYT-Amazon-Italy_7M307...jpg
  • PASSO CORESE, ITALY - 22 SEPTEMBER 2020: Francesca Gemma (30), an Amazon employee and union representative, poses for a portrait by the Amazon facility where she works in Passo Corese, just outside Rome,  on September 22nd 2020.<br />
<br />
When Francesca Gemma graduated from college in 2017, Amazon was the only company hiring. “On the first day the muscles of my legs felt like I had done a marathon, I couldn’t climb up the stairs,” she said. “It’s not for everyone, but it’s a job.”  Ms. Gemma, a union representative, said that orders at her fulfillment center skyrocketed during the lockdown and have remained high. She wondered why Amazon did not provide warehouse staff more in bonuses to share in the success. “Nothing remained for workers,” she said. <br />
<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200922_NYT-Amazon-Italy_7M307...jpg
  • PASSO CORESE, ITALY - 22 SEPTEMBER 2020: Francesca Gemma (30), an Amazon employee and union representative, poses for a portrait by the Amazon facility where she works in Passo Corese, just outside Rome,  on September 22nd 2020.<br />
<br />
When Francesca Gemma graduated from college in 2017, Amazon was the only company hiring. “On the first day the muscles of my legs felt like I had done a marathon, I couldn’t climb up the stairs,” she said. “It’s not for everyone, but it’s a job.”  Ms. Gemma, a union representative, said that orders at her fulfillment center skyrocketed during the lockdown and have remained high. She wondered why Amazon did not provide warehouse staff more in bonuses to share in the success. “Nothing remained for workers,” she said. <br />
<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200922_NYT-Amazon-Italy_7M307...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: in Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_DJI_0...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: Residents of Calitri, a village of 4,000 people in southern Italy, are seen here by the historical center on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: An elderly man walks in the historical center of  Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A stower processes Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A stower processes Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: Diverters process Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 17 SEPTEMBER 2020: An aerial of the Amazon delivery station in Arzano, just outside Naples, Italy, on September 17th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200917_NYT-Amazon-Italy_DJI_0...jpg
  • NAPLES, ITALY - 16 SEPTEMBER 2020: An Amazon locker is seen here in a supermarker in the outskirts of Naples, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • MONTECORVINO ROVELLA, ITALY - 16 SEPTEMBER 2020: An Amazon customers receives a package in Montecorvino Rovella, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • MONTECORVINO ROVELLA, ITALY - 16 SEPTEMBER 2020: An Amazon contractor delivers a package in Montecorvino Rovella, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Rosa De Nicola (62), owner of a clothing shop in Calitri who participated in the protest against the Amazon event, poses for a portrait in her shop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Rosa De Nicola (62), owner of a clothing shop in Calitri who participated in the protest against the Amazon event, poses for a portrait in her shop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Rosa De Nicola (62), owner of a clothing shop in Calitri who participated in the protest against the Amazon event, poses for a portrait in her shop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Luciano Capossela (38), a jeweler who helped organise a protest against the Amazon event, poses for a portrait in his workshop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Mayor of Calitri Michele di Maio (61) poses for a portriat in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Mayor of Calitri Michele di Maio (61) poses for a portriat in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Mayor of Calitri Michele di Maio (61) poses for a portriat in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020: Pasta maker Antonino Moccia (47), poses for a portrait at La Fabbrica della Pasta di Gragnano, his family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020: An employee organises the pasta on display here at the shop of La Fabbrica della Pasta di Gragnano, a family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020: The Caccavella pasta is seen here at La Fabbrica della Pasta di Gragnano, a family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020: The Caccavella pasta is seen here at La Fabbrica della Pasta di Gragnano, a family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020: Workers select and package pasta at La Fabbrica della Pasta di Gragnano, a family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020: Pasta maker Antonino Moccia (47), puts a wrack of pasta to driver in a cell at La Fabbrica della Pasta di Gragnano, his family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • AVELLINIO, ITALY - 15 SEPTEMBER 2020: Ludovica Tomaciello (19), who is pursuing a language degree and a recenr Amazon customer, poses for a portrait. in Avellino, Italy, on September 15th 2020.<br />
<br />
Ludovica Tomaciello had never shopped on Amazon before being trapped at her parents’ house in March during Italy’s coronavirus lockdown.  But even when stores reopened in May, Amazon remained her preferred way to shop because of the convenience, variety and prices, she said. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • AVELLINIO, ITALY - 15 SEPTEMBER 2020: Ludovica Tomaciello (19), who is pursuing a language degree and a recenr Amazon customer, poses for a portrait. in Avellino, Italy, on September 15th 2020.<br />
<br />
Ludovica Tomaciello had never shopped on Amazon before being trapped at her parents’ house in March during Italy’s coronavirus lockdown.  But even when stores reopened in May, Amazon remained her preferred way to shop because of the convenience, variety and prices, she said. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • NAPLES, ITALY - 21 OCTOBER 2020: A view of the Apple Developer Academy and Mount Vesuvius in Naples, Italy, on October 21st 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201021_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 21 OCTOBER 2020: A view of the Apple Developer Academy in Naples, Italy, on October 21st 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201021_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 21 OCTOBER 2020: A view of the Apple Developer Academy in Naples, Italy, on October 21st 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201021_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 21 OCTOBER 2020: Light is seen here diffracted inside the the Apple Developer Academy in Naples, Italy, on October 21st 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201021_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 21 OCTOBER 2020: Professor Giorgio Ventre (60), Director of the Department of Electrical Engineering and Information Technology and Scientific Director of the iOS Developer Academy, poses for a portrait at the Apple Developer Academy in Naples, Italy, on October 21st 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201021_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 21 OCTOBER 2020: A view of the Apple Developer Academy in Naples, Italy, on October 21st 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201021_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 20 OCTOBER 2020: The entrances of the startups E-Lisa (17, left) and MegaRide (16, right) are seen here at Città della Scienza, which hosts Campania New Steel - the University of Naples' tech incubator which occupies the site of abandoned steel mills outside the city and connects startups and spinoffs with technological and business development opportunities - in Naples, Italy, on October 20th 2020. Campania New Steel is one of the main national structures supporting the birth and development of innovative startups and spinoffs.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201020_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 20 OCTOBER 2020: The entrance door to the office of I'm OK - a startup that has created a virtual assistant for the management of commercial activities, such as restaurants, stores - is seen here in Naples, Italy, on October 20th 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201020_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 20 OCTOBER 2020: A developer of I'm OK - a startup that has created a virtual assistant for the management of commercial activities, such as restaurants, stores - is seen here at work in Naples, Italy, on October 20th 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201020_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 21 OCTOBER 2020: Professor Giorgio Ventre (60), Director of the Department of Electrical Engineering and Information Technology and Scientific Director of the iOS Developer Academy, poses for a portrait at the Apple Developer Academy in Naples, Italy, on October 21st 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201016_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 16 OCTOBER 2020: David Cézon (41), COO of I'm OK - a startup that has created a virtual assistant for the management of commercial activities, such as restaurants, stores and offices - poses for a portrait at the Apple Developer Academy in Naples, Italy, on October 16th 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201016_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 16 OCTOBER 2020: Livia Renata Pietroluongo, CTO of E-Lisa - an innovative company that provides various services in the field of orthopedic surgery to improve the entire management of trauma affecting the articulations, minimizing errors in the diagnosis process and during the surgery - poses for a portrait at the Apple Developer Academy in Naples, Italy, on October 16th 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201016_DER-SPIEGEL_AppleAcade...jpg
  • PASSO CORESE, ITALY - 22 SEPTEMBER 2020: Francesca Gemma (30), an Amazon employee and union representative, poses for a portrait by the Amazon facility where she works in Passo Corese, just outside Rome,  on September 22nd 2020.<br />
<br />
When Francesca Gemma graduated from college in 2017, Amazon was the only company hiring. “On the first day the muscles of my legs felt like I had done a marathon, I couldn’t climb up the stairs,” she said. “It’s not for everyone, but it’s a job.”  Ms. Gemma, a union representative, said that orders at her fulfillment center skyrocketed during the lockdown and have remained high. She wondered why Amazon did not provide warehouse staff more in bonuses to share in the success. “Nothing remained for workers,” she said. <br />
<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200922_NYT-Amazon-Italy_7M307...jpg
  • PASSO CORESE, ITALY - 22 SEPTEMBER 2020: Francesca Gemma (30), an Amazon employee and union representative, poses for a portrait by the Amazon facility where she works in Passo Corese, just outside Rome,  on September 22nd 2020.<br />
<br />
When Francesca Gemma graduated from college in 2017, Amazon was the only company hiring. “On the first day the muscles of my legs felt like I had done a marathon, I couldn’t climb up the stairs,” she said. “It’s not for everyone, but it’s a job.”  Ms. Gemma, a union representative, said that orders at her fulfillment center skyrocketed during the lockdown and have remained high. She wondered why Amazon did not provide warehouse staff more in bonuses to share in the success. “Nothing remained for workers,” she said. <br />
<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200922_NYT-Amazon-Italy_7M307...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: in Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_DJI_0...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020:An abandoned poultry shop is on sale here in the historical center of Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A stower processes Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A receiver processes Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A stower processes Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: Diverters process Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A diverter processes Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: An Amazon truck is seen here as it is being unloaded to the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 17 SEPTEMBER 2020: An aerial of the Amazon delivery station in Arzano, just outside Naples, Italy, on September 17th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200917_NYT-Amazon-Italy_DJI_0...jpg
  • ARZANO, ITALY - 16 SEPTEMBER 2020: An aerial of the Amazon delivery station in Arzano, just outside Naples, Italy, on September 16th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_DJI_0...jpg
  • NAPLES, ITALY - 16 SEPTEMBER 2020: An Amazon locker is seen here in the outskirts of Naples, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Luciano Capossela (38), a jeweler who helped organise a protest against the Amazon event, poses for a portrait in his workshop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Luciano Capossela (38), a jeweler who helped organise a protest against the Amazon event, is seen here at work in his workshop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020:  A worker places a label on a package of pappardelle pasta here at La Fabbrica della Pasta di Gragnano, a family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020: Pappardelle pasta are seen here at La Fabbrica della Pasta di Gragnano, a family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • NAPLES, ITALY - 21 OCTOBER 2020: A view of the Apple Developer Academy and Mount Vesuvius in Naples, Italy, on October 21st 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201021_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 21 OCTOBER 2020: A view of the Apple Developer Academy and Mount Vesuvius in Naples, Italy, on October 21st 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201021_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 21 OCTOBER 2020: A view of the Apple Developer Academy in Naples, Italy, on October 21st 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201021_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 21 OCTOBER 2020: Professor Giorgio Ventre (60), Director of the Department of Electrical Engineering and Information Technology and Scientific Director of the iOS Developer Academy, poses for a portrait at the Apple Developer Academy in Naples, Italy, on October 21st 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201021_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 21 OCTOBER 2020: Professor Giorgio Ventre (60), Director of the Department of Electrical Engineering and Information Technology and Scientific Director of the iOS Developer Academy, poses for a portrait at the Apple Developer Academy in Naples, Italy, on October 21st 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201021_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 20 OCTOBER 2020: A view of Ciittà della Scienza, which hosts Campania New Steel - the University of Naples' tech incubator which occupies the site of abandoned steel mills outside the city and connects startups and spinoffs with technological and business development opportunities - is seen here at the Apple Developer Academy in Naples, Italy, on October 20th 2020. Campania New Steel is one of the main national structures supporting the birth and development of innovative startups and spinoffs.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201020_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 20 OCTOBER 2020: The entrances of the startups E-Lisa (17, left) and MegaRide (16, right) are seen here at Città della Scienza, which hosts Campania New Steel - the University of Naples' tech incubator which occupies the site of abandoned steel mills outside the city and connects startups and spinoffs with technological and business development opportunities - in Naples, Italy, on October 20th 2020. Campania New Steel is one of the main national structures supporting the birth and development of innovative startups and spinoffs.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201020_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 20 OCTOBER 2020: Flavio Farroni (35), CEO of MegaRide -  a startup oriented to the development of models and procedures to be employed by vehicle manufacturers, tire developers, dynamicists and race engineers - poses for a portrait with his team in Naples, Italy, on October 20th 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201020_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 20 OCTOBER 2020: Flavio Farroni (35), CEO of MegaRide -  a startup oriented to the development of models and procedures to be employed by vehicle manufacturers, tire developers, dynamicists and race engineers - poses for a portrait in his office in Naples, Italy, on October 20th 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201020_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 20 OCTOBER 2020: The prizes won by the team of MegaRide -  a startup oriented to the development of models and procedures to be employed by vehicle manufacturers, tire developers, dynamicists and race engineers - are seen here at work in their office in Naples, Italy, on October 20th 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201020_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 20 OCTOBER 2020: David Cézon (41, center), COO of I'm OK - a startup that has created a virtual assistant for the management of commercial activities, such as restaurants, stores and offices - poses for a portrait a group portrait with his team in their office in Naples, Italy, on October 20th 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201020_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 20 OCTOBER 2020: Developers of I'm OK - a startup that has created a virtual assistant for the management of commercial activities, such as restaurants, stores - are seen here at work in Naples, Italy, on October 20th 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201020_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 20 OCTOBER 2020: A developer of I'm OK - a startup that has created a virtual assistant for the management of commercial activities, such as restaurants, stores - is seen here at work in Naples, Italy, on October 20th 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201020_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 16 OCTOBER 2020: Valeria Fascione (53), Campania's minister for internationalisation, start-ups and innovation, poses for a portrait in Naples, Italy, on October 16th 2020. She is the only regional minister in Italy with such a role, she says, proudly stating that Campania now has Italy's second-fastest growth for start-ups.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201016_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 16 OCTOBER 2020: David Cézon (41), COO of I'm OK - a startup that has created a virtual assistant for the management of commercial activities, such as restaurants, stores and offices - poses for a portrait at the Apple Developer Academy in Naples, Italy, on October 16th 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201016_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 16 OCTOBER 2020: Livia Renata Pietroluongo, CTO of E-Lisa - an innovative company that provides various services in the field of orthopedic surgery to improve the entire management of trauma affecting the articulations, minimizing errors in the diagnosis process and during the surgery - poses for a portrait at the Apple Developer Academy in Naples, Italy, on October 16th 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201016_DER-SPIEGEL_AppleAcade...jpg
  • NAPLES, ITALY - 16 OCTOBER 2020: Flavio Farroni (35), CEO of MegaRide - a startup oriented to the development of models and procedures to be employed by vehicle manufacturers, tire developers, dynamicists and race engineers - poses for a portrait at the Apple Developer Academy in Naples, Italy, on October 16th 2020.<br />
<br />
In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
<br />
And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
<br />
The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201016_DER-SPIEGEL_AppleAcade...jpg
  • PASSO CORESE, ITALY - 22 SEPTEMBER 2020: Francesca Gemma (30), an Amazon employee and union representative, poses for a portrait by the Amazon facility where she works in Passo Corese, just outside Rome,  on September 22nd 2020.<br />
<br />
When Francesca Gemma graduated from college in 2017, Amazon was the only company hiring. “On the first day the muscles of my legs felt like I had done a marathon, I couldn’t climb up the stairs,” she said. “It’s not for everyone, but it’s a job.”  Ms. Gemma, a union representative, said that orders at her fulfillment center skyrocketed during the lockdown and have remained high. She wondered why Amazon did not provide warehouse staff more in bonuses to share in the success. “Nothing remained for workers,” she said. <br />
<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200922_NYT-Amazon-Italy_7M307...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: A man and his mother walk in the coutryside of Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: A man enters a cafe in Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: An abandoned building for sale is seen here in the historical center of Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: A woman walks in the historical center of Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A Water Spider unloads a truck of Amazon packages that will be processed at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • NAPLES, ITALY - 16 SEPTEMBER 2020: An Amazon locker is seen here in the outskirts of Naples, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • MONTECORVINO ROVELLA, ITALY - 16 SEPTEMBER 2020: An Amazon contractor delivers a package in Montecorvino Rovella, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Rosa De Nicola (62), owner of a clothing shop in Calitri who participated in the protest against the Amazon event, poses for a portrait in her shop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Rosa De Nicola (62), owner of a clothing shop in Calitri who participated in the protest against the Amazon event, poses for a portrait in her shop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Luciano Capossela (38), a jeweler who helped organise a protest against the Amazon event, is seen here at work in his workshop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Luciano Capossela (38), a jeweler who helped organise a protest against the Amazon event, poses for a portrait in his workshop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Mayor of Calitri Michele di Maio (61) poses for a portriat in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • AVELLINIO, ITALY - 15 SEPTEMBER 2020: Ludovica Tomaciello (19), who is pursuing a language degree and a recenr Amazon customer, poses for a portrait. in Avellino, Italy, on September 15th 2020.<br />
<br />
Ludovica Tomaciello had never shopped on Amazon before being trapped at her parents’ house in March during Italy’s coronavirus lockdown.  But even when stores reopened in May, Amazon remained her preferred way to shop because of the convenience, variety and prices, she said. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • AVELLINIO, ITALY - 15 SEPTEMBER 2020: Ludovica Tomaciello (19), who is pursuing a language degree and a recenr Amazon customer, poses for a portrait. in Avellino, Italy, on September 15th 2020.<br />
<br />
Ludovica Tomaciello had never shopped on Amazon before being trapped at her parents’ house in March during Italy’s coronavirus lockdown.  But even when stores reopened in May, Amazon remained her preferred way to shop because of the convenience, variety and prices, she said. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • NAPLES, ITALY - 21 OCTOBER 2020: A view of the Apple Developer Academy and of the former industrial area and neighborhood of San Giovanni Teduccio in Naples, Italy, on October 21st 2020.<br />
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In the past few years Naples been fostering a growing community of tech start-ups and app creators. What has really changed the game for Naples' tech scene is Apple's recent arrival in the city. In 2015, Apple opened its Developer Acamdy in Naples, in conjunction with University of Naples Federico II, where students spend a year training to be developers, coders, app creators and start-up entrepreneurs. <br />
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And where Apple goes, others follow. In 2018, networking giant Cisco opened its own networking academy in Naples.<br />
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The hope is it will change not just Naples' reputation, but also its fortunes and so reverse a brain drain that's seen many of the city's young graduates leave to find jobs in the more prosperous north of Italy, or even abroad. Naples, and its region, Campania, is part of the Mezzogiorno (southern Italy and Sicily) which lags behind the rest of the country in terms of economic growth. Here the youth jobless rate was above 50% in 2019, among the highest unemployment rate in Europe.
    CIPG_20201021_DER-SPIEGEL_AppleAcade...jpg
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