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  • CALITRI, ITALY - 15 SEPTEMBER 2020: Rosa De Nicola (62), owner of a clothing shop in Calitri who participated in the protest against the Amazon event, poses for a portrait in her shop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Rosa De Nicola (62), owner of a clothing shop in Calitri who participated in the protest against the Amazon event, poses for a portrait in her shop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Rosa De Nicola (62), owner of a clothing shop in Calitri who participated in the protest against the Amazon event, poses for a portrait in her shop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Rosa De Nicola (62), owner of a clothing shop in Calitri who participated in the protest against the Amazon event, poses for a portrait in her shop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Rosa De Nicola (62), owner of a clothing shop in Calitri who participated in the protest against the Amazon event, poses for a portrait in her shop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Rosa De Nicola (62), owner of a clothing shop in Calitri who participated in the protest against the Amazon event, poses for a portrait in her shop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • 2 December, 2008. New York, NY. Carlos Wesley, 33, a doctor who lives in the East Village, tastes a glass of sherry at the Tinto Fino spanish wine shop. He usually comes to the shop to buy cheap white wines. The Tinto Fino spanish wine shop organizes a sherry tasting. Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. In Spanish, it is called Vino de Jerez.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Sherry_004.jpg
  • AVELLINIO, ITALY - 15 SEPTEMBER 2020: Ludovica Tomaciello (19), who is pursuing a language degree and a recenr Amazon customer, poses for a portrait. in Avellino, Italy, on September 15th 2020.<br />
<br />
Ludovica Tomaciello had never shopped on Amazon before being trapped at her parents’ house in March during Italy’s coronavirus lockdown.  But even when stores reopened in May, Amazon remained her preferred way to shop because of the convenience, variety and prices, she said. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • AVELLINIO, ITALY - 15 SEPTEMBER 2020: Ludovica Tomaciello (19), who is pursuing a language degree and a recenr Amazon customer, poses for a portrait. in Avellino, Italy, on September 15th 2020.<br />
<br />
Ludovica Tomaciello had never shopped on Amazon before being trapped at her parents’ house in March during Italy’s coronavirus lockdown.  But even when stores reopened in May, Amazon remained her preferred way to shop because of the convenience, variety and prices, she said. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • AVELLINIO, ITALY - 15 SEPTEMBER 2020: Ludovica Tomaciello (19), who is pursuing a language degree and a recenr Amazon customer, poses for a portrait. in Avellino, Italy, on September 15th 2020.<br />
<br />
Ludovica Tomaciello had never shopped on Amazon before being trapped at her parents’ house in March during Italy’s coronavirus lockdown.  But even when stores reopened in May, Amazon remained her preferred way to shop because of the convenience, variety and prices, she said. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • AVELLINIO, ITALY - 15 SEPTEMBER 2020: Ludovica Tomaciello (19), who is pursuing a language degree and a recenr Amazon customer, poses for a portrait. in Avellino, Italy, on September 15th 2020.<br />
<br />
Ludovica Tomaciello had never shopped on Amazon before being trapped at her parents’ house in March during Italy’s coronavirus lockdown.  But even when stores reopened in May, Amazon remained her preferred way to shop because of the convenience, variety and prices, she said. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • NAPLES, ITALY - 16 APRIL 2019: A butcher working at the Macelleria Iavarone, a butcher shop in the market of the Borgo of Sant'Antonio Abate (called Buvero in Neapolitan), enters shop's cold storage room down the street in Naples, Italy, on April 26th 2019.
    CIPG_20190416_CULBACK_Macelleria-Iav...jpg
  • CAPRI, ITALY - 10 APRIL 2019: Designer Michele Esposito, owner of the shop Laboratorio Capri, poses for a portrait in his tailoring boutique in Capri, Italy, on April 10th 2019.<br />
<br />
The history of Laboratorio Capri dates back to the 1960's with Gigino, Michele Esposito's father. Gigono's Taylot Shop was a key location and reference for the international jet-set since the 1960’s, thanks to expertise and talent of two tailors, Luigi and Maria Luisa.<br />
<br />
In 2010, the creativity of this family  evolves into Laboratorio Capri, a tailoring shop that includes a full collection of rigorously handmade pieces.<br />
<br />
Michele and Augusto, the two sons, select and suggest artisans that reinterpret the stye and taste of the 50’s and 60’s.
    CIPG_20190410_FT_LaboratorioCapri_M3...jpg
  • 2 December, 2008. New York, NY. Stephanie Mannat, assistant manager at the Tinto Fino wine shop, tastes a glass of sherry. The Tinto Fino spanish wine shop organizes a sherry tasting. Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. In Spanish, it is called Vino de Jerez.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Sherry_003.jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020:An abandoned poultry shop is on sale here in the historical center of Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Luciano Capossela (38), a jeweler who helped organise a protest against the Amazon event, poses for a portrait in his workshop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Luciano Capossela (38), a jeweler who helped organise a protest against the Amazon event, poses for a portrait in his workshop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Luciano Capossela (38), a jeweler who helped organise a protest against the Amazon event, poses for a portrait in his workshop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Luciano Capossela (38), a jeweler who helped organise a protest against the Amazon event, is seen here at work in his workshop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020: An employee organises the pasta on display here at the shop of La Fabbrica della Pasta di Gragnano, a family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • NAPLES, ITALY - 19 OCTOBER 2020:  Interior view of the Enogastronomia Champagneria Caseari Cautero, a wine shop and charchuterie in Naples, Italy, on October 19th 2020.<br />
<br />
Salvatore Cautero (49), the fourth in the generation of a family that has always worked in the world of quality gastronomy. His Even today, Father Luigi sells baccalà cod and stockfish right next to Salvatore's wine shop. Salvatore started his business in 1997: the idea was to look for and select niche products, small, high-quality producers. The last evolutionary stage occurred in 2015 when his passion for champagne turns into a real profession. That is why he was awarded the prestigious "Chevalier" award of the Ordre des Coteaux de Champagne, a brotherhood that promotes the unique taste of Champagne wines all over the world.<br />
<br />
The Enogastronomia Champagneria Caseari Cauter is a place to get to know, understand, taste, and listen to Salvatore explaining the history, the culture of the product and the storytelling of champagne.
    SMAS_20201019_CULBACK_CaseariCautero...jpg
  • NAPLES, ITALY - 19 OCTOBER 2020:  Interior view of the Enogastronomia Champagneria Caseari Cautero, a wine shop and charchuterie in Naples, Italy, on October 19th 2020.<br />
<br />
Salvatore Cautero (49), the fourth in the generation of a family that has always worked in the world of quality gastronomy. His Even today, Father Luigi sells baccalà cod and stockfish right next to Salvatore's wine shop. Salvatore started his business in 1997: the idea was to look for and select niche products, small, high-quality producers. The last evolutionary stage occurred in 2015 when his passion for champagne turns into a real profession. That is why he was awarded the prestigious "Chevalier" award of the Ordre des Coteaux de Champagne, a brotherhood that promotes the unique taste of Champagne wines all over the world.<br />
<br />
The Enogastronomia Champagneria Caseari Cauter is a place to get to know, understand, taste, and listen to Salvatore explaining the history, the culture of the product and the storytelling of champagne.
    SMAS_20201019_CULBACK_CaseariCautero...jpg
  • NAPLES, ITALY - 19 OCTOBER 2020:  Interior view of the Enogastronomia Champagneria Caseari Cautero, a wine shop and charchuterie in Naples, Italy, on October 19th 2020.<br />
<br />
Salvatore Cautero (49), the fourth in the generation of a family that has always worked in the world of quality gastronomy. His Even today, Father Luigi sells baccalà cod and stockfish right next to Salvatore's wine shop. Salvatore started his business in 1997: the idea was to look for and select niche products, small, high-quality producers. The last evolutionary stage occurred in 2015 when his passion for champagne turns into a real profession. That is why he was awarded the prestigious "Chevalier" award of the Ordre des Coteaux de Champagne, a brotherhood that promotes the unique taste of Champagne wines all over the world.<br />
<br />
The Enogastronomia Champagneria Caseari Cauter is a place to get to know, understand, taste, and listen to Salvatore explaining the history, the culture of the product and the storytelling of champagne.
    CIPG_20201019_CULBACK_CaseariCautero...jpg
  • NAPLES, ITALY - 19 OCTOBER 2020: Mussillo of raw cod filleted with tomatoes, capers and olives with extra virgin olive oil, here at the Enogastronomia Champagneria Caseari Cautero, a wine shop and charchuterie in Naples, Italy, on October 19th 2020.<br />
<br />
Salvatore Cautero (49), the fourth in the generation of a family that has always worked in the world of quality gastronomy. His Even today, Father Luigi sells baccalà cod and stockfish right next to Salvatore's wine shop. Salvatore started his business in 1997: the idea was to look for and select niche products, small, high-quality producers. The last evolutionary stage occurred in 2015 when his passion for champagne turns into a real profession. That is why he was awarded the prestigious "Chevalier" award of the Ordre des Coteaux de Champagne, a brotherhood that promotes the unique taste of Champagne wines all over the world.<br />
<br />
The Enogastronomia Champagneria Caseari Cauter is a place to get to know, understand, taste, and listen to Salvatore explaining the history, the culture of the product and the storytelling of champagne.
    CIPG_20201019_CULBACK_CaseariCautero...jpg
  • NAPLES, ITALY - 19 OCTOBER 2020: Goat milk cheese from Castel di Sassa, aged with walnut leaves, here at the Enogastronomia Champagneria Caseari Cautero, a wine shop and charchuterie in Naples, Italy, on October 19th 2020.<br />
<br />
Salvatore Cautero (49), the fourth in the generation of a family that has always worked in the world of quality gastronomy. His Even today, Father Luigi sells baccalà cod and stockfish right next to Salvatore's wine shop. Salvatore started his business in 1997: the idea was to look for and select niche products, small, high-quality producers. The last evolutionary stage occurred in 2015 when his passion for champagne turns into a real profession. That is why he was awarded the prestigious "Chevalier" award of the Ordre des Coteaux de Champagne, a brotherhood that promotes the unique taste of Champagne wines all over the world.<br />
<br />
The Enogastronomia Champagneria Caseari Cauter is a place to get to know, understand, taste, and listen to Salvatore explaining the history, the culture of the product and the storytelling of champagne.
    CIPG_20201019_CULBACK_CaseariCautero...jpg
  • NAPLES, ITALY - 19 OCTOBER 2020: Fior di latte with raw milk of Genoese Codfish from Vico Equense with anchovy from the Cantablico area, here at the Enogastronomia Champagneria Caseari Cautero, a wine shop and charchuterie in Naples, Italy, on October 19th 2020.<br />
<br />
Salvatore Cautero (49), the fourth in the generation of a family that has always worked in the world of quality gastronomy. His Even today, Father Luigi sells baccalà cod and stockfish right next to Salvatore's wine shop. Salvatore started his business in 1997: the idea was to look for and select niche products, small, high-quality producers. The last evolutionary stage occurred in 2015 when his passion for champagne turns into a real profession. That is why he was awarded the prestigious "Chevalier" award of the Ordre des Coteaux de Champagne, a brotherhood that promotes the unique taste of Champagne wines all over the world.<br />
<br />
The Enogastronomia Champagneria Caseari Cauter is a place to get to know, understand, taste, and listen to Salvatore explaining the history, the culture of the product and the storytelling of champagne.
    CIPG_20201019_CULBACK_CaseariCautero...jpg
  • NAPLES, ITALY - 19 OCTOBER 2020:  Salvatore Cautero (49), owner and founder of Enogastronomia Champagneria Caseari Cautero, a wine shop and charchuterie, is seen here at the counter in Naples, Italy, on October 19th 2020.<br />
<br />
Salvatore Cautero (49), the fourth in the generation of a family that has always worked in the world of quality gastronomy. His Even today, Father Luigi sells baccalà cod and stockfish right next to Salvatore's wine shop. Salvatore started his business in 1997: the idea was to look for and select niche products, small, high-quality producers. The last evolutionary stage occurred in 2015 when his passion for champagne turns into a real profession. That is why he was awarded the prestigious "Chevalier" award of the Ordre des Coteaux de Champagne, a brotherhood that promotes the unique taste of Champagne wines all over the world.<br />
<br />
The Enogastronomia Champagneria Caseari Cauter is a place to get to know, understand, taste, and listen to Salvatore explaining the history, the culture of the product and the storytelling of champagne.
    CIPG_20201019_CULBACK_CaseariCautero...jpg
  • NAPLES, ITALY - 19 OCTOBER 2020:  Interior view of the Enogastronomia Champagneria Caseari Cautero, a wine shop and charchuterie in Naples, Italy, on October 19th 2020.<br />
<br />
Salvatore Cautero (49), the fourth in the generation of a family that has always worked in the world of quality gastronomy. His Even today, Father Luigi sells baccalà cod and stockfish right next to Salvatore's wine shop. Salvatore started his business in 1997: the idea was to look for and select niche products, small, high-quality producers. The last evolutionary stage occurred in 2015 when his passion for champagne turns into a real profession. That is why he was awarded the prestigious "Chevalier" award of the Ordre des Coteaux de Champagne, a brotherhood that promotes the unique taste of Champagne wines all over the world.<br />
<br />
The Enogastronomia Champagneria Caseari Cauter is a place to get to know, understand, taste, and listen to Salvatore explaining the history, the culture of the product and the storytelling of champagne.
    CIPG_20201019_CULBACK_CaseariCautero...jpg
  • NAPLES, ITALY - 19 OCTOBER 2020:  Interior view of the Enogastronomia Champagneria Caseari Cautero, a wine shop and charchuterie in Naples, Italy, on October 19th 2020.<br />
<br />
Salvatore Cautero (49), the fourth in the generation of a family that has always worked in the world of quality gastronomy. His Even today, Father Luigi sells baccalà cod and stockfish right next to Salvatore's wine shop. Salvatore started his business in 1997: the idea was to look for and select niche products, small, high-quality producers. The last evolutionary stage occurred in 2015 when his passion for champagne turns into a real profession. That is why he was awarded the prestigious "Chevalier" award of the Ordre des Coteaux de Champagne, a brotherhood that promotes the unique taste of Champagne wines all over the world.<br />
<br />
The Enogastronomia Champagneria Caseari Cauter is a place to get to know, understand, taste, and listen to Salvatore explaining the history, the culture of the product and the storytelling of champagne.
    CIPG_20201019_CULBACK_CaseariCautero...jpg
  • NAPLES, ITALY - 16 APRIL 2019: A butcher working at the Macelleria Iavarone, a butcher shop in the market of the Borgo of Sant'Antonio Abate (called Buvero in Neapolitan), steps outside of the shop's cold storage room in Naples, Italy, on April 26th 2019.
    CIPG_20190416_CULBACK_Macelleria-Iav...jpg
  • 2 December, 2008. New York, NY. Bottles are on display in front of a mirror at the Tinto Fino spanish wine shop in the East Village. The Tinto Fino spanish wine shop organizes a sherry tasting. Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. In Spanish, it is called Vino de Jerez.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Sherry_022.jpg
  • 2 December, 2008. New York, NY. Stephanie Mannat, assistant manager at the Tinto Fino wine shop, tastes a glass of sherry. The Tinto Fino spanish wine shop organizes a sherry tasting. Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. In Spanish, it is called Vino de Jerez.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Sherry_021.jpg
  • 2 December, 2008. New York, NY. Stephanie Mannat, assistant manager at the Tinto Fino wine shop, serves a customer during the sherry tasting. The Tinto Fino spanish wine shop organizes a sherry tasting. Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. In Spanish, it is called Vino de Jerez.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Sherry_020.jpg
  • 2 December, 2008. New York, NY. Stephanie Mannat, assistant manager at the Tinto Fino wine shop, serves a customer during the sherry tasting. The Tinto Fino spanish wine shop organizes a sherry tasting. Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. In Spanish, it is called Vino de Jerez.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Sherry_018.jpg
  • 2 December, 2008. New York, NY. Bottles of Sherry are here on display at the entrance of the Tinto Fino spanish wine shop. (L-R) Matusalem, Don PX, and El Maestro Sierra. The Tinto Fino spanish wine shop organizes a sherry tasting. Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. In Spanish, it is called Vino de Jerez.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Sherry_016.jpg
  • 2 December, 2008. New York, NY. Bottles of Sherry are here on display at the entrance of the Tinto Fino spanish wine shop. The Tinto Fino spanish wine shop organizes a sherry tasting. Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. In Spanish, it is called Vino de Jerez.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Sherry_015.jpg
  • 2 December, 2008. New York, NY. A woman hold her glass of sherry wine during the tasting at the Tinto Fino spanish wine shop in the East Village. Behind her hand is a bottle of Alvear's Fino, a sherry wine. The Tinto Fino spanish wine shop organizes a sherry tasting. Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. In Spanish, it is called Vino de Jerez.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Sherry_014.jpg
  • 2 December, 2008. New York, NY. Bottles of Sherry are here on display at the entrance of the Tinto Fino spanish wine shop. (L-R) Pedro Romero Amontillado, De Djqje Amontillado, and Lustau Peninsula Palo Cortado. The Tinto Fino spanish wine shop organizes a sherry tasting. Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. In Spanish, it is called Vino de Jerez.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Sherry_013.jpg
  • 2 December, 2008. New York, NY. Stephanie Mannat, assistant manager at the Tinto Fino wine shop, is here with other member of the staff during the sherry tasting. The Tinto Fino spanish wine shop organizes a sherry tasting. Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. In Spanish, it is called Vino de Jerez.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Sherry_011.jpg
  • 2 December, 2008. New York, NY. Stephanie Mannat, assistant manager at the Tinto Fino wine shop, tastes a glass of sherry. The Tinto Fino spanish wine shop organizes a sherry tasting. Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. In Spanish, it is called Vino de Jerez.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Sherry_008.jpg
  • 2 December, 2008. New York, NY. Bottles of Sherry are here on display at the entrance of the Tinto Fino spanish wine shop. (L-R) Matusalem, Don PX, and El Maestro Sierra. The Tinto Fino spanish wine shop organizes a sherry tasting. Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. In Spanish, it is called Vino de Jerez.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Sherry_006.jpg
  • 2 December, 2008. New York, NY. Bottles of Sherry are here on display at the entrance of the Tinto Fino spanish wine shop. The Tinto Fino spanish wine shop organizes a sherry tasting. Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. In Spanish, it is called Vino de Jerez.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Sherry_002.jpg
  • 2 December, 2008. New York, NY. Basil Reyes, 37, tastes a glass of Sherry at the Tinto Fino spanish wine shop. The Tinto Fino spanish wine shop organizes a sherry tasting. Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. In Spanish, it is called Vino de Jerez.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Sherry_001.jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Luciano Capossela (38), a jeweler who helped organise a protest against the Amazon event, is seen here at work in his workshop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • NAPLES, ITALY - 19 OCTOBER 2020: Salvatore Cautero's  prestigious "Chevalier" award of the Ordre des Coteaux de Champagne, a brotherhood that promotes the unique taste of Champagne wines all over the world, is seen here above the price list at the Enogastronomia Champagneria Caseari Cautero, a wine shop and charchuterie in Naples, Italy, on October 19th 2020.<br />
<br />
Salvatore Cautero (49), the fourth in the generation of a family that has always worked in the world of quality gastronomy. His Even today, Father Luigi sells baccalà cod and stockfish right next to Salvatore's wine shop. Salvatore started his business in 1997: the idea was to look for and select niche products, small, high-quality producers. The last evolutionary stage occurred in 2015 when his passion for champagne turns into a real profession. That is why he was awarded the prestigious "Chevalier" award of the Ordre des Coteaux de Champagne, a brotherhood that promotes the unique taste of Champagne wines all over the world.<br />
<br />
The Enogastronomia Champagneria Caseari Cauter is a place to get to know, understand, taste, and listen to Salvatore explaining the history, the culture of the product and the storytelling of champagne.
    CIPG_20201019_CULBACK_CaseariCautero...jpg
  • NAPLES, ITALY - 19 OCTOBER 2020: Mussillo of raw cod filleted with tomatoes, capers and olives with extra virgin olive oil, here at the Enogastronomia Champagneria Caseari Cautero, a wine shop and charchuterie in Naples, Italy, on October 19th 2020.<br />
<br />
Salvatore Cautero (49), the fourth in the generation of a family that has always worked in the world of quality gastronomy. His Even today, Father Luigi sells baccalà cod and stockfish right next to Salvatore's wine shop. Salvatore started his business in 1997: the idea was to look for and select niche products, small, high-quality producers. The last evolutionary stage occurred in 2015 when his passion for champagne turns into a real profession. That is why he was awarded the prestigious "Chevalier" award of the Ordre des Coteaux de Champagne, a brotherhood that promotes the unique taste of Champagne wines all over the world.<br />
<br />
The Enogastronomia Champagneria Caseari Cauter is a place to get to know, understand, taste, and listen to Salvatore explaining the history, the culture of the product and the storytelling of champagne.
    CIPG_20201019_CULBACK_CaseariCautero...jpg
  • NAPLES, ITALY - 19 OCTOBER 2020: Goat milk cheese from Castel di Sassa, aged with walnut leaves, here at the Enogastronomia Champagneria Caseari Cautero, a wine shop and charchuterie in Naples, Italy, on October 19th 2020.<br />
<br />
Salvatore Cautero (49), the fourth in the generation of a family that has always worked in the world of quality gastronomy. His Even today, Father Luigi sells baccalà cod and stockfish right next to Salvatore's wine shop. Salvatore started his business in 1997: the idea was to look for and select niche products, small, high-quality producers. The last evolutionary stage occurred in 2015 when his passion for champagne turns into a real profession. That is why he was awarded the prestigious "Chevalier" award of the Ordre des Coteaux de Champagne, a brotherhood that promotes the unique taste of Champagne wines all over the world.<br />
<br />
The Enogastronomia Champagneria Caseari Cauter is a place to get to know, understand, taste, and listen to Salvatore explaining the history, the culture of the product and the storytelling of champagne.
    CIPG_20201019_CULBACK_CaseariCautero...jpg
  • NAPLES, ITALY - 18 JUNE 2020: Claire Tranchesi (40), founder and owner of the vintage shop Oblomova, poses for a portrait in front of her shop in Naples, Italy, on June 18th 2020.<br />
<br />
Pawn shops have been part of the Italian banking system for centuries. Lombard money changers worked with collateral in the Middle Ages and Catholic church in the 15th century sought to combat usury, and undercut Jewish money lenders, by pooling the resources of wealthy locals into a Mount of Piety, basically a pile of cash, to make no interest (and thus no-sin) loans to the poor. Papal intervention eventually allowed added payments, and pawn departments became central to the evolution of Italian banking, extending ready cash through plagues, sieges and other assorted catastrophes. Now, with Italy facing economic devastation from the coronavirus pawnshop industry leaders are confident there will be a surge in business.<br />
<br />
In the days after the lifting of Italy’s lockdown in May, the collateral loan sector – the institutional name for Italy’s pawn brokers — saw a 20 to 30 percent increase in activity. And on lines outside the pawn units of banks in Rome, Milan and Naples, anxiety remained palpable.
    CIPG_20200618_NYT-Italy-Pawn_7M30948...jpg
  • NAPLES, ITALY - 18 JUNE 2020: Claire Tranchesi (40), founder and owner of the vintage shop Oblomova, poses for a portrait in front of her shop in Naples, Italy, on June 18th 2020.<br />
<br />
Pawn shops have been part of the Italian banking system for centuries. Lombard money changers worked with collateral in the Middle Ages and Catholic church in the 15th century sought to combat usury, and undercut Jewish money lenders, by pooling the resources of wealthy locals into a Mount of Piety, basically a pile of cash, to make no interest (and thus no-sin) loans to the poor. Papal intervention eventually allowed added payments, and pawn departments became central to the evolution of Italian banking, extending ready cash through plagues, sieges and other assorted catastrophes. Now, with Italy facing economic devastation from the coronavirus pawnshop industry leaders are confident there will be a surge in business.<br />
<br />
In the days after the lifting of Italy’s lockdown in May, the collateral loan sector – the institutional name for Italy’s pawn brokers — saw a 20 to 30 percent increase in activity. And on lines outside the pawn units of banks in Rome, Milan and Naples, anxiety remained palpable.
    CIPG_20200618_NYT-Italy-Pawn_7M30945...jpg
  • NAPLES, ITALY - 16 APRIL 2019: A butcher working at the Macelleria Iavarone, a butcher shop in the market of the Borgo of Sant'Antonio Abate (called Buvero in Neapolitan), steps outside of the shop's cold storage room in Naples, Italy, on April 26th 2019.
    CIPG_20190416_CULBACK_Macelleria-Iav...jpg
  • NAPLES, ITALY - 16 APRIL 2019: A butcher working at the Macelleria Iavarone, a butcher shop in the market of the Borgo of Sant'Antonio Abate (called Buvero in Neapolitan), walks towards the shop's cold storage room down the street in Naples, Italy, on April 26th 2019.
    CIPG_20190416_CULBACK_Macelleria-Iav...jpg
  • 2 December, 2008. New York, NY. Bottles of Sherry are here on display at the entrance of the Tinto Fino spanish wine shop. The Tinto Fino spanish wine shop organizes a sherry tasting. Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. In Spanish, it is called Vino de Jerez.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Sherry_019.jpg
  • 2 December, 2008. New York, NY. Stephanie Mannat, assistant manager at the Tinto Fino wine shop, serves a customer during the sherry tasting. The Tinto Fino spanish wine shop organizes a sherry tasting. Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. In Spanish, it is called Vino de Jerez.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Sherry_017.jpg
  • 2 December, 2008. New York, NY. Stephanie Mannat, assistant manager at the Tinto Fino wine shop, tastes a glass of sherry. The Tinto Fino spanish wine shop organizes a sherry tasting. Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. In Spanish, it is called Vino de Jerez.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Sherry_012.jpg
  • 2 December, 2008. New York, NY. Bottles of Sherry are here on display at the entrance of the Tinto Fino spanish wine shop. The Tinto Fino spanish wine shop organizes a sherry tasting. Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. In Spanish, it is called Vino de Jerez.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Sherry_010.jpg
  • 2 December, 2008. New York, NY. Bottles of Sherry are here on display at the entrance of the Tinto Fino spanish wine shop. The Tinto Fino spanish wine shop organizes a sherry tasting. Sherry is a fortified wine made from white grapes that are grown near the town of Jerez, Spain. In Spanish, it is called Vino de Jerez.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Sherry_009.jpg
  • 24 October, 2008. New York, NY. Owner Namhee Girerd Kim, 53, picks an assortment of bon bons and fills a small bag at the boutique "L'atelier du chocolat". The chocolates are made by her husband, Eric Girerd. The stand at the entrance of the shop displays an assortment of chocolate bon bons, including flavors such as herbs. salt, fruit, spices, and classic chocolates.<br />
NOTE: Since no customers were at the shop, the subject posed for the photographer.<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    chocolate_016.jpg
  • 24 October, 2008. New York, NY. Owner Namhee Girerd Kim, 53, picks an assortment of bon bons and fills a small bag at the boutique "L'atelier du chocolat". The chocolates are made by her husband, Eric Girerd. The stand at the entrance of the shop displays an assortment of chocolate bon bons, including flavors such as herbs. salt, fruit, spices, and classic chocolates.<br />
NOTE: Since no customers were at the shop, the subject posed for the photographer.<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    chocolate_015.jpg
  • 24 October, 2008. New York, NY. Owner Namhee Girerd Kim, 53, picks an assortment of bon bons and fills a small bag at the boutique "L'atelier du chocolat". The chocolates are made by her husband, Eric Girerd. The stand at the entrance of the shop displays an assortment of chocolate bon bons, including flavors such as herbs. salt, fruit, spices, and classic chocolates.<br />
NOTE: Since no customers were at the shop, the subject posed for the photographer.<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    chocolate_014.jpg
  • 24 October, 2008. New York, NY. Owner Namhee Girerd Kim, 53, picks an assortment of bon bons and fills a small bag at the boutique "L'atelier du chocolat". The chocolates are made by her husband, Eric Girerd. The stand at the entrance of the shop displays an assortment of chocolate bon bons, including flavors such as herbs. salt, fruit, spices, and classic chocolates.<br />
NOTE: Since no customers were at the shop, the subject posed for the photographer.<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    chocolate_013.jpg
  • 24 October, 2008. New York, NY. Owner Namhee Girerd Kim, 53, picks an assortment of bon bons and fills a small bag at the boutique "L'atelier du chocolat". The chocolates are made by her husband, Eric Girerd. The stand at the entrance of the shop displays an assortment of chocolate bon bons, including flavors such as herbs. salt, fruit, spices, and classic chocolates.<br />
NOTE: Since no customers were at the shop, the subject posed for the photographer.<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    chocolate_012.jpg
  • 24 October, 2008. New York, NY. Owner Namhee Girerd Kim, 53, picks an assortment of bon bons and fills a small bag at the boutique "L'atelier du chocolat". The chocolates are made by her husband, Eric Girerd. The stand at the entrance of the shop displays an assortment of chocolate bon bons, including flavors such as herbs. salt, fruit, spices, and classic chocolates.<br />
NOTE: Since no customers were at the shop, the subject posed for the photographer.<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    chocolate_009.jpg
  • CAPRI, ITALY - 10 APRIL 2019: A silk foulard, emblazoned with images of Capri, is seen here at<br />
 Laboratorio Capri, a tailoring  boutique in Capri, Italy, on April 10th 2019.<br />
<br />
The history of Laboratorio Capri dates back to the 1960's with Gigino, Michele Esposito's father. Gigono's Taylot Shop was a key location and reference for the international jet-set since the 1960’s, thanks to expertise and talent of two tailors, Luigi and Maria Luisa.<br />
<br />
In 2010, the creativity of this family  evolves into Laboratorio Capri, a tailoring shop that includes a full collection of rigorously handmade pieces.<br />
<br />
Michele and Augusto, the two sons, select and suggest artisans that reinterpret the stye and taste of the 50’s and 60’s.
    CIPG_20190410_FT_LaboratorioCapri_M3...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: Residents of Calitri, a village of 4,000 people in southern Italy, are seen here by the historical center on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A stower processes Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Mayor of Calitri Michele di Maio (61) poses for a portriat in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020: Pasta maker Antonino Moccia (47), poses for a portrait at La Fabbrica della Pasta di Gragnano, his family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • NAPLES, ITALY - 16 APRIL 2019: Meats are displayed here at the Macelleria Iavarone, a butcher shop in the market of the Borgo of Sant'Antonio Abate (called Buvero in Neapolitan), in Naples, Italy, on April 26th 2019.
    SMAS_20190416_CULBACK_Macelleria-Iav...jpg
  • NAPLES, ITALY - 16 APRIL 2019: Cold cuts and cheese are seen here at the Macelleria Iavarone, a butcher shop in the market of the Borgo of Sant'Antonio Abate (called Buvero in Neapolitan), in Naples, Italy, on April 26th 2019.
    CIPG_20190416_CULBACK_Macelleria-Iav...jpg
  • PASSO CORESE, ITALY - 22 SEPTEMBER 2020: Francesca Gemma (30), an Amazon employee and union representative, poses for a portrait by the Amazon facility where she works in Passo Corese, just outside Rome,  on September 22nd 2020.<br />
<br />
When Francesca Gemma graduated from college in 2017, Amazon was the only company hiring. “On the first day the muscles of my legs felt like I had done a marathon, I couldn’t climb up the stairs,” she said. “It’s not for everyone, but it’s a job.”  Ms. Gemma, a union representative, said that orders at her fulfillment center skyrocketed during the lockdown and have remained high. She wondered why Amazon did not provide warehouse staff more in bonuses to share in the success. “Nothing remained for workers,” she said. <br />
<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200922_NYT-Amazon-Italy_7M307...jpg
  • PASSO CORESE, ITALY - 22 SEPTEMBER 2020: Francesca Gemma (30), an Amazon employee and union representative, poses for a portrait by the Amazon facility where she works in Passo Corese, just outside Rome,  on September 22nd 2020.<br />
<br />
When Francesca Gemma graduated from college in 2017, Amazon was the only company hiring. “On the first day the muscles of my legs felt like I had done a marathon, I couldn’t climb up the stairs,” she said. “It’s not for everyone, but it’s a job.”  Ms. Gemma, a union representative, said that orders at her fulfillment center skyrocketed during the lockdown and have remained high. She wondered why Amazon did not provide warehouse staff more in bonuses to share in the success. “Nothing remained for workers,” she said. <br />
<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200922_NYT-Amazon-Italy_7M307...jpg
  • PASSO CORESE, ITALY - 22 SEPTEMBER 2020: Francesca Gemma (30), an Amazon employee and union representative, poses for a portrait by the Amazon facility where she works in Passo Corese, just outside Rome,  on September 22nd 2020.<br />
<br />
When Francesca Gemma graduated from college in 2017, Amazon was the only company hiring. “On the first day the muscles of my legs felt like I had done a marathon, I couldn’t climb up the stairs,” she said. “It’s not for everyone, but it’s a job.”  Ms. Gemma, a union representative, said that orders at her fulfillment center skyrocketed during the lockdown and have remained high. She wondered why Amazon did not provide warehouse staff more in bonuses to share in the success. “Nothing remained for workers,” she said. <br />
<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200922_NYT-Amazon-Italy_7M307...jpg
  • PASSO CORESE, ITALY - 22 SEPTEMBER 2020: Francesca Gemma (30), an Amazon employee and union representative, poses for a portrait by the Amazon facility where she works in Passo Corese, just outside Rome,  on September 22nd 2020.<br />
<br />
When Francesca Gemma graduated from college in 2017, Amazon was the only company hiring. “On the first day the muscles of my legs felt like I had done a marathon, I couldn’t climb up the stairs,” she said. “It’s not for everyone, but it’s a job.”  Ms. Gemma, a union representative, said that orders at her fulfillment center skyrocketed during the lockdown and have remained high. She wondered why Amazon did not provide warehouse staff more in bonuses to share in the success. “Nothing remained for workers,” she said. <br />
<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200922_NYT-Amazon-Italy_7M307...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: in Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_DJI_0...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: in Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_DJI_0...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: A man and his mother walk in the coutryside of Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: A man enters a cafe in Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: A woman walks in the historical center of Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: An abandoned building for sale is seen here in the historical center of Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: A woman walks in the historical center of Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: A woman walks in the historical center of Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A stower processes Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A receiver processes Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A stower processes Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A stower processes Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: Diverters process Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A diverter processes Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A Water Spider unloads a truck of Amazon packages that will be processed at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: An Amazon truck is seen here as it is being unloaded to the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 17 SEPTEMBER 2020: An aerial of the Amazon delivery station in Arzano, just outside Naples, Italy, on September 17th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200917_NYT-Amazon-Italy_DJI_0...jpg
  • ARZANO, ITALY - 17 SEPTEMBER 2020: An aerial of the Amazon delivery station in Arzano, just outside Naples, Italy, on September 17th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200917_NYT-Amazon-Italy_DJI_0...jpg
  • ARZANO, ITALY - 16 SEPTEMBER 2020: An aerial of the Amazon delivery station in Arzano, just outside Naples, Italy, on September 16th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_DJI_0...jpg
  • NAPLES, ITALY - 16 SEPTEMBER 2020: An Amazon locker is seen here in a supermarker in the outskirts of Naples, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • NAPLES, ITALY - 16 SEPTEMBER 2020: An Amazon locker is seen here in a supermarker in the outskirts of Naples, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • NAPLES, ITALY - 16 SEPTEMBER 2020: Salvatore Ciliberti (31), retrieves his Amazon order at an Amazon locker is seen here in the outskirts of Naples, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • NAPLES, ITALY - 16 SEPTEMBER 2020: An Amazon locker is seen here in the outskirts of Naples, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • MONTECORVINO ROVELLA, ITALY - 16 SEPTEMBER 2020: An Amazon customers receives a package in Montecorvino Rovella, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • MONTECORVINO ROVELLA, ITALY - 16 SEPTEMBER 2020: An Amazon contractor delivers a package in Montecorvino Rovella, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • MONTECORVINO ROVELLA, ITALY - 16 SEPTEMBER 2020: An Amazon contractor delivers a package in Montecorvino Rovella, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Mayor of Calitri Michele di Maio (61) poses for a portriat in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
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