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  • 4 October, 2008. Lighting on sale in the Restoration Hardware store on 22nd street and Broadway. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_020.jpg
  • 4 October, 2008. Customers enter the Restoration Hardware store on 22nd street and Broadway. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_012.jpg
  • 4 October, 2008. Items on sale in an Ann Taylor-LOFT store on 34th street (between Broadway and Fifth ave). As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_OUT_008.jpg
  • 4 October, 2008. T-shirts on sale in an Ann Taylor-LOFT store on 34th street (between Broadway and Fifth ave). As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_OUT_007.jpg
  • 4 October, 2008.  A sale sign is here at the entrance of the Bloomingdale's department store on 59th street and Lexington ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_OUT_005.jpg
  • 4 October, 2008. A customer enters the Bloomingdale's department store on 59th street and Lexington ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_018.jpg
  • 4 October, 2008. A customer check items on sale in the Old Navy store of 34th street (between Broadway and 7th ave). As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_005.jpg
  • 4 October, 2008.  A customer exits the Banana Republic Store located at the Grand Central Terminal. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_OUT_001.jpg
  • 4 October, 2008. A sale sign in the window of the Ann Taylor-LOFT store in Times Square.  As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_023.jpg
  • 4 October, 2008. Mother and daughter wait in front of the Gap store on 34th street (Herald Square). As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_022.jpg
  • 4 October, 2008. Customers are here in the women's department of the Gap store in Herald Square. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_021.jpg
  • 4 October, 2008. Customer check items on sale in the Gap store of 42nd street and 3rd ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_017.jpg
  • 4 October, 2008. Customers go up the stairs of the Gap store of Times Square. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_016.jpg
  • 4 October, 2008. Sale signs in the Gap store of Herald Square. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_010.jpg
  • 4 October, 2008. A customer checks items on sale in the Bloomingdale's department store on 59th street and Lexington ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_007.jpg
  • 4 October, 2008. Customers check items on sale in the Ann Taylor-LOFT store in Times Square. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_004.jpg
  • 4 October, 2008. A sale sign in the window of the Banana Republic store of Grand Central Terminal. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_003.jpg
  • 4 October, 2008. A sale sign in the window of the Ann Taylor of 21st street and 5th ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_001.jpg
  • 4 October, 2008.  A customer exits a Banana Republic store on 34th street and Fifth ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_OUT_006.jpg
  • 4 October, 2008.  Items on sale at the Bloomingdale's department store on 59th street and Lexingon ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_OUT_004.jpg
  • 4 October, 2008.  Items on sale at the Bloomingdale's department store on 59th street and Lexingon ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_OUT_003.jpg
  • 4 October, 2008.  A customer check items on sale at the Bloomingdale's department store on 59th street and Lexington ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_OUT_002.jpg
  • 4 October, 2008. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_019.jpg
  • 4 October, 2008. A sale sign in the window of the Ann Taylor-LOFT store of 42nd street and Lexington ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_015.jpg
  • 4 October, 2008. Customers enter the gap store of 59th street and Lexington ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_014.jpg
  • 4 October, 2008. Customers exit the Gap store in Herald Square. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_013.jpg
  • 4 October, 2008. A customer exits the Banana Republic store of 34th street and 5th ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_011.jpg
  • 4 October, 2008. A customer checks items on sale in the Banana Republic store of 59th street and Lexington ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_009.jpg
  • 4 October, 2008. Customers check items on sale in the women's department of the Gap store in Times Square. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_008.jpg
  • 4 October, 2008. A sale sign and dummies are here in the Bloomingdale's department store on 59th street and Lexington ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_006.jpg
  • 4 October, 2008. A sale sign in the window of the Ann Taylor of 21st street and 5th ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_002.jpg
  • LOCOROTONDO, ITALY - 22 JULY 2018: A man opens the chapel in a tradition Apulian village in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Locorotondo, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180724_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    SMAS_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • LOCOROTONDO, ITALY - 22 JULY 2018: A view of a trullo, a traditional Apulian construction, in a village in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Locorotondo, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180724_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the bedroom of "Casetta Bella",  a two-storey house in "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • LOCOROTONDO, ITALY - 22 JULY 2018: A view of a trullo, a traditional Apulian construction, in a village in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Locorotondo, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180724_NYT-BorgoEgnazia-Melpi...jpg
  • LOCOROTONDO, ITALY - 22 JULY 2018: A view of a trullo, a traditional Apulian construction, in a village in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Locorotondo, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180724_NYT-BorgoEgnazia-Melpi...jpg
  • LOCOROTONDO, ITALY - 22 JULY 2018: A man walks by his home in a trullo, a traditional Apulian construction, in a village in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Locorotondo, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180724_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A traditional Apulian construction is seen here in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180723_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of "La Corte" (The Court), the main building of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, as seen from the pool, here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of of one of the pools of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Hotel guests walk out of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Local guides walk in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Local guides walk in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Local guides walk in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the central piazza (square) in "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Olive trees are seen here in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the terrace of "Casetta Bella",  a two-storey house in "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Hotel guests walk in "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the portico and the tables of the restaurant "Due Camini", at Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, walks  in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Hotel guests watch the chef prepare a homelette at breakfast here at Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: An employee of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, walks by one of the pools here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: An employee of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, walks by one of the pools here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
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Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    SMAS_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A traditional Apulian construction is seen here in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180723_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Waiters prepare the tables of the restaurant "Due Camini" shortly before dinner at Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
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