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  • 2 October, 2008. New York, NY. The Wild Edibles fish stand at the Grand Central Market displays its fresh products with Country of Origin Labels (COOL). The signs and symbols on the labels also indicate the sustainability of the seafood. Wild Edibles came up with the idea 2 years ago and implemented it last year, though the COOL is not mandatory for them, since the total amount of their invoicing does not require it. "We do it because this way people are more aware of where the food they purchase comes from", says Steve Schafel, director of retail operations. "We do it as a service for our customers".<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Fish_015.jpg
  • 2 October, 2008. New York, NY. Steve Schafel, director of retail operations, is here at The Wild Edibles fish stand at the Grand Central Market, which displays its fresh products with Country of Origin Labels (COOL). The signs and symbols on the labels also indicate the sustainability of the seafood. Wild Edibles came up with the idea 2 years ago and implemented it last year, though the COOL is not mandatory for them, since the total amount of their invoicing does not require it. "We do it because this way people are more aware of where the food they purchase comes from", says Steve Schafel, director of retail operations. "We do it as a service for our customers".<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Fish_017.jpg
  • 2 October, 2008. New York, NY. The Wild Edibles fish stand at the Grand Central Market displays its fresh products with Country of Origin Labels (COOL). The signs and symbols on the labels also indicate the sustainability of the seafood. Wild Edibles came up with the idea 2 years ago and implemented it last year, though the COOL is not mandatory for them, since the total amount of their invoicing does not require it. "We do it because this way people are more aware of where the food they purchase comes from", says Steve Schafel, director of retail operations. "We do it as a service for our customers".<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Fish_013.jpg
  • 2 October, 2008. New York, NY. Customers are here at The Wild Edibles fish stand at the Grand Central Market, which displays its fresh products with Country of Origin Labels (COOL). The signs and symbols on the labels also indicate the sustainability of the seafood. Wild Edibles came up with the idea 2 years ago and implemented it last year, though the COOL is not mandatory for them, since the total amount of their invoicing does not require it. "We do it because this way people are more aware of where the food they purchase comes from", says Steve Schafel, director of retail operations. "We do it as a service for our customers".<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Fish_007.jpg
  • 2 October, 2008. New York, NY.  Steve Schafel, director of retail operations, serves a customer at The Wild Edibles. The Wild Edibles fish stand at the Grand Central Market displays its fresh products with Country of Origin Labels (COOL). The signs and symbols on the labels also indicate the sustainability of the seafood. Wild Edibles came up with the idea 2 years ago and implemented it last year, though the COOL is not mandatory for them, since the total amount of their invoicing does not require it. "We do it because this way people are more aware of where the food they purchase comes from", says Steve Schafel, director of retail operations. "We do it as a service for our customers".<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Fish_004.jpg
  • 2 October, 2008. New York, NY. Customers are here at The Wild Edibles fish stand at the Grand Central Market, which displays its fresh products with Country of Origin Labels (COOL). The signs and symbols on the labels also indicate the sustainability of the seafood. Wild Edibles came up with the idea 2 years ago and implemented it last year, though the COOL is not mandatory for them, since the total amount of their invoicing does not require it. "We do it because this way people are more aware of where the food they purchase comes from", says Steve Schafel, director of retail operations. "We do it as a service for our customers".<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Fish_012.jpg
  • 2 October, 2008. New York, NY. Customers are here at The Wild Edibles fish stand at the Grand Central Market, which displays its fresh products with Country of Origin Labels (COOL). The signs and symbols on the labels also indicate the sustainability of the seafood. Wild Edibles came up with the idea 2 years ago and implemented it last year, though the COOL is not mandatory for them, since the total amount of their invoicing does not require it. "We do it because this way people are more aware of where the food they purchase comes from", says Steve Schafel, director of retail operations. "We do it as a service for our customers".<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Fish_011.jpg
  • 2 October, 2008. New York, NY. A customer is here at The Wild Edibles fish stand at the Grand Central Market, which displays its fresh products with Country of Origin Labels (COOL). The signs and symbols on the labels also indicate the sustainability of the seafood. Wild Edibles came up with the idea 2 years ago and implemented it last year, though the COOL is not mandatory for them, since the total amount of their invoicing does not require it. "We do it because this way people are more aware of where the food they purchase comes from", says Steve Schafel, director of retail operations. "We do it as a service for our customers".<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Fish_006.jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: Cinzia Rascazzo (40, right), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, serves the fresh orecchiette and cavatelli pasta with tomato sauce she prepared with her sister and business partner Marika (42, cardiologist, left) and their mother Dina (68, retired school teacher, center) at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: Cinzia Rascazzo (40), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, adds local olive oil to the fresh orecchiette and cavatelli pasta with tomato sauce, caciocavallo cheese and basil she prepared with her sister and business partner Marika (42, cardiologist) and their mother Dina (68, retired school teacher) at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: Cinzia Rascazzo (40, center), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, serves the fresh orecchiette and cavatelli pasta with tomato sauce she prepared with her sister and business partner Marika (42, cardiologist, left) and their mother Dina (68, retired school teacher, right) at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014:  Dina Palmisano (68, retired school teacher) cleans the wooden board used to dry the fresh orecchiete and cavatelli pasta she prepared together with her daughters  Cinzia Rascazzo (40), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, and Marika (42, cardiologist) in her house and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: Fresh orecchiette and cavatelli pasta prepared by Cinzia Rascazzo (40), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, together with her sister and business partner Marika (42, cardiologist) and their mother Dina (68, retired school teacher) at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: Cinzia Rascazzo (40, center), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, prepares fresh tagliatelle pasta with a tool called "chitarra" (which translates as guitar, since it has strings that are used to shape the pasta, at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: (L-R) Cinzia Rascazzo (40), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, prepares fresh orecchiette and cavatelli pasta with her sister and business partner Marika (42, cardiologist) and their mother Dina (68, retired school teacher) at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: Cinzia Rascazzo (40), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, prepares fresh orecchiette pasta at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: Cinzia Rascazzo (40, up), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, prepares fresh orecchiette and cavatelli pasta with her sister and business partner Marika (42, cardiologist) and their mother Dina (68, retired school teacher) at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: Cinzia Rascazzo (40), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, adds local olive oil to the fresh orecchiette and cavatelli pasta with tomato sauce, caciocavallo cheese and basil she prepared with her sister and business partner Marika (42, cardiologist) and their mother Dina (68, retired school teacher) at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: Fresh orecchiette and cavatelli pasta are cooked at the Stile Mediterraneo cooking school in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: Cinzia Rascazzo (40), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, brings a wooden board with the fresh  orecchiette and cavatelli pasta outside on the balcony to make them dry, at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: Fresh orecchiette and cavatelli pasta dry on wooden chairs on a balcony at the Stile Mediterraneo cooking school in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: Marika Rascazzo (42, cardiologist) chats with her mother after preparing fresh orecchiette and cavatelli pasta at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: Cinzia Rascazzo (40, center), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, prepares fresh orecchiette and cavatelli pasta with her sister and business partner Marika (42, cardiologist, right) and their mother Dina (68, retired school teacher, left) at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014:Marika Rascazzo (42, cardiologist, right) is about to taste the fresh tomato sauce she prepared together with her sister Cinzia Rascazzo (40), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, and their mother Dina (68, retired school teacher) at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: (L-R) Cinzia Rascazzo (40), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, prepares fresh orecchiette and cavatelli pasta with her sister and business partner Marika (42, cardiologist) and their mother Dina (68, retired school teacher) at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: Cinzia Rascazzo (40), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, drops a fresh cavatello pasta she just prepared on a wooden board at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: Cinzia Rascazzo (40), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, prepares fresh orecchiette and cavatelli pasta with her sister and business partner Marika (42, cardiologist) and their mother Dina (68, retired school teacher) at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: (L-R) Cinzia Rascazzo (40), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, prepares fresh orecchiette and cavatelli pasta with her sister and business partner Marika (42, cardiologist) and their mother Dina (68, retired school teacher) at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: Cinzia Rascazzo (40), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, washes some tomotoes she will use to prepare a fresh tomato sauce to add on top of orecchiette and cavatelli pasta at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_4...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: Cinzia Rascazzo (40), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, adds a teaspoon of salto to a freshly cooked tomato sauce she prepared with her sister and business partner Marika (42, cardiologist) and their mother Dina (68, retired school teacher) at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • 2 October, 2008. New York, NY. Country of Origin Labels (COOL) are here on display at The Wild Edibles fish stand at the Grand Central Market. The signs and symbols on the labels also indicate the sustainability of the seafood. Wild Edibles came up with the idea 2 years ago and implemented it last year, though the COOL is not mandatory for them, since the total amount of their invoicing does not require it. "We do it because this way people are more aware of where the food they purchase comes from", says Steve Schafel, director of retail operations. "We do it as a service for our customers".<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Fish_019.jpg
  • 2 October, 2008. New York, NY. Country of Origin Labels (COOL) are here on display at The Wild Edibles fish stand at the Grand Central Market. The signs and symbols on the labels also indicate the sustainability of the seafood. Wild Edibles came up with the idea 2 years ago and implemented it last year, though the COOL is not mandatory for them, since the total amount of their invoicing does not require it. "We do it because this way people are more aware of where the food they purchase comes from", says Steve Schafel, director of retail operations. "We do it as a service for our customers".<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Fish_018.jpg
  • 2 October, 2008. New York, NY. Country of Origin Labels (COOL) are here on display at The Wild Edibles fish stand at the Grand Central Market. The signs and symbols on the labels also indicate the sustainability of the seafood. Wild Edibles came up with the idea 2 years ago and implemented it last year, though the COOL is not mandatory for them, since the total amount of their invoicing does not require it. "We do it because this way people are more aware of where the food they purchase comes from", says Steve Schafel, director of retail operations. "We do it as a service for our customers".<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Fish_016.jpg
  • 2 October, 2008. New York, NY. Country of Origin Labels (COOL) are here on display at The Wild Edibles fish stand at the Grand Central Market. The signs and symbols on the labels also indicate the sustainability of the seafood. Wild Edibles came up with the idea 2 years ago and implemented it last year, though the COOL is not mandatory for them, since the total amount of their invoicing does not require it. "We do it because this way people are more aware of where the food they purchase comes from", says Steve Schafel, director of retail operations. "We do it as a service for our customers".<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Fish_014.jpg
  • 2 October, 2008. New York, NY. Country of Origin Labels (COOL) are here on display at The Wild Edibles fish stand at the Grand Central Market. The signs and symbols on the labels also indicate the sustainability of the seafood. Wild Edibles came up with the idea 2 years ago and implemented it last year, though the COOL is not mandatory for them, since the total amount of their invoicing does not require it. "We do it because this way people are more aware of where the food they purchase comes from", says Steve Schafel, director of retail operations. "We do it as a service for our customers".<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Fish_005.jpg
  • 2 October, 2008. New York, NY. A Country of Origin Label (COOL) for swordfish is here on display at The Wild Edibles fish stand at the Grand Central Market. The signs and symbols on the labels also indicate the sustainability of the seafood. Wild Edibles came up with the idea 2 years ago and implemented it last year, though the COOL is not mandatory for them, since the total amount of their invoicing does not require it. "We do it because this way people are more aware of where the food they purchase comes from", says Steve Schafel, director of retail operations. "We do it as a service for our customers".<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Fish_003.jpg
  • 2 October, 2008. New York, NY. Country of Origin Labels (COOL) are here on display at The Wild Edibles fish stand at the Grand Central Market. The signs and symbols on the labels also indicate the sustainability of the seafood. Wild Edibles came up with the idea 2 years ago and implemented it last year, though the COOL is not mandatory for them, since the total amount of their invoicing does not require it. "We do it because this way people are more aware of where the food they purchase comes from", says Steve Schafel, director of retail operations. "We do it as a service for our customers".<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Fish_010.jpg
  • 2 October, 2008. New York, NY. Country of Origin Labels (COOL) are here on display at The Wild Edibles fish stand at the Grand Central Market. The signs and symbols on the labels also indicate the sustainability of the seafood. Wild Edibles came up with the idea 2 years ago and implemented it last year, though the COOL is not mandatory for them, since the total amount of their invoicing does not require it. "We do it because this way people are more aware of where the food they purchase comes from", says Steve Schafel, director of retail operations. "We do it as a service for our customers".<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Fish_009.jpg
  • 2 October, 2008. New York, NY. Country of Origin Labels (COOL) are here on display at The Wild Edibles fish stand at the Grand Central Market. The signs and symbols on the labels also indicate the sustainability of the seafood. Wild Edibles came up with the idea 2 years ago and implemented it last year, though the COOL is not mandatory for them, since the total amount of their invoicing does not require it. "We do it because this way people are more aware of where the food they purchase comes from", says Steve Schafel, director of retail operations. "We do it as a service for our customers".<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Fish_002.jpg
  • 2 October, 2008. New York, NY. Country of Origin Labels (COOL) are here on display at The Wild Edibles fish stand at the Grand Central Market. The signs and symbols on the labels also indicate the sustainability of the seafood. Wild Edibles came up with the idea 2 years ago and implemented it last year, though the COOL is not mandatory for them, since the total amount of their invoicing does not require it. "We do it because this way people are more aware of where the food they purchase comes from", says Steve Schafel, director of retail operations. "We do it as a service for our customers".<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Fish_001.jpg
  • 2 October, 2008. New York, NY. Country of Origin Labels (COOL) are here on display at The Wild Edibles fish stand at the Grand Central Market. The signs and symbols on the labels also indicate the sustainability of the seafood. Wild Edibles came up with the idea 2 years ago and implemented it last year, though the COOL is not mandatory for them, since the total amount of their invoicing does not require it. "We do it because this way people are more aware of where the food they purchase comes from", says Steve Schafel, director of retail operations. "We do it as a service for our customers".<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Fish_008.jpg
  • LECCE, ITALY - 4 APRIL 2014: Legumes are on sale at a local market in Lecce, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_4...jpg
  • LECCE, ITALY - 4 APRIL 2014: Cinzia Rascazzo (40, center), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, checks shops with her sister and business partner Marika (42, cardiologist) at a local market in Lecce, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_4...jpg
  • 24 October, 2008. New York, NY. Sales and marketing associate of Pierre Marcolini Chocolatier, Tracey Cowie, 22, scoops a fragola (strawberry) gelato into a cone at the Pierre Marcolini Chocolatier shop in Manhattan, NY.<br />
The gelato free-standing case is new feature of the shop.<br />
NOTE: The gelato displayed here is produced by Taste Gelato Artigianale, and not by Pierre Marcolini Chocolatier.<br />
NOTE: Since no customers were at the shop, the subject posed for the photographer.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    gelato_014.jpg
  • 24 October, 2008. New York, NY. Sales and marketing associate of Pierre Marcolini Chocolatier, Tracey Cowie, 22, scoops a fragola (strawberry) gelato into a cone at the Pierre Marcolini Chocolatier shop in Manhattan, NY.<br />
The gelato free-standing case is new feature of the shop.<br />
NOTE: The gelato displayed here is produced by Taste Gelato Artigianale, and not by Pierre Marcolini Chocolatier.<br />
NOTE: Since no customers were at the shop, the subject posed for the photographer.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    gelato_013.jpg
  • 24 October, 2008. New York, NY. Sales and marketing associate of Pierre Marcolini Chocolatier, Tracey Cowie, 22, scoops a fragola (strawberry) gelato into a cone at the Pierre Marcolini Chocolatier shop in Manhattan, NY.<br />
The gelato free-standing case is new feature of the shop.<br />
NOTE: The gelato displayed here is produced by Taste Gelato Artigianale, and not by Pierre Marcolini Chocolatier.<br />
NOTE: Since no customers were at the shop, the subject posed for the photographer.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    gelato_012.jpg
  • 24 October, 2008. New York, NY. Sales and marketing associate of Pierre Marcolini Chocolatier, Tracey Cowie, 22, scoops a fragola (strawberry) gelato into a cone at the Pierre Marcolini Chocolatier shop in Manhattan, NY.<br />
The gelato free-standing case is new feature of the shop.<br />
NOTE: The gelato displayed here is produced by Taste Gelato Artigianale, and not by Pierre Marcolini Chocolatier.<br />
NOTE: Since no customers were at the shop, the subject posed for the photographer.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    gelato_010.jpg
  • 24 October, 2008. New York, NY. Sales and marketing associate of Pierre Marcolini Chocolatier, Tracey Cowie, 22, scoops an apple cider gelato into a cone at the Pierre Marcolini Chocolatier shop in Manhattan, NY.<br />
The gelato free-standing case is new feature of the shop.<br />
NOTE: The gelato displayed here is produced by Taste Gelato Artigianale, and not by Pierre Marcolini Chocolatier.<br />
NOTE: Since no customers were at the shop, the subject posed for the photographer.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    gelato_003.jpg
  • 24 October, 2008. New York, NY. Sales and marketing associate of Pierre Marcolini Chocolatier, Tracey Cowie, 22, scoops an apple cider gelato into a cone at the Pierre Marcolini Chocolatier shop in Manhattan, NY.<br />
The gelato free-standing case is new feature of the shop. NOTE: The gelato displayed here is produced by Taste Gelato Artigianale, and not by Pierre Marcolini Chocolatier.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    gelato_002.jpg
  • 9 July, 2008. New York, NY. Customers shop at the shucking station of the new Whole Foods that opened in Tribeca on July 9th, 2008. The shucking station for oysters and clams is a new feature of the Whole Foods Market.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    wholefds011.jpg
  • 9 July, 2008. New York, NY. Amy Jo Dimaglio (41, Coordinator of the seafood program) shucks an oyster at the shucking station of the new Whole Foods that opened in Tribeca today, on July 9th, 2008. The shucking station for oysters and clams is a new feature of the Whole Foods Market.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    wholefds006.jpg
  • 9 July, 2008. New York, NY. Amy Jo Dimaglio (41, Coordinator of the seafood program) shucks an oyster at the shucking station of the new Whole Foods that opened in Tribeca today, on July 9th, 2008. The shucking station for oysters and clams is a new feature of the Whole Foods Market.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    wholefds003.jpg
  • 9 July, 2008. New York, NY. Customers wait to be served at the shucking station at the seafood section of the new Whole Foods that opened in Tribeca today, on July 9th, 2008. The shucking station for oysters and clams is a new feature of the Whole Foods Market.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    wholefds002.jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014:(L-R) Cinzia Rascazzo (40), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, blows on a spoon of broad beans cooked with leeks, mint and olive oil that she prepared together with her sister and business partner Marika (42, cardiologist) and their mother Dina (68, retired school teacher) at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014:(L-R) Cinzia Rascazzo (40), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, blows on a spoon of broad beans cooked with leeks, mint and olive oil that she prepared together with her sister and business partner Marika (42, cardiologist) and their mother Dina (68, retired school teacher) at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • SAN PIETRO VERNOTICO, ITALY - 4 APRIL 2014: (L-R) Marika Rascazzo (42, cardiologist),  prepares broad beans with leek, mint and olive oil together with her mother Dina (68, retired school teacher) and her sister and business partner Cinzia Rascazzo (40), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, at her parents' home and school location in San Pietro Vernotico, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_5...jpg
  • LECCE, ITALY - 4 APRIL 2014: Cinzia Rascazzo (40), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, hands over oregano to her sister and business partner Marika (42, cardiologist) at a local market in Lecce, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_4...jpg
  • LECCE, ITALY - 4 APRIL 2014: Cinzia Rascazzo (40, right, in red pullover), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, hands broad bean she picked to a merchant at a local market in Lecce, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_4...jpg
  • LECCE, ITALY - 4 APRIL 2014: Cinzia Rascazzo (40, left), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, bought pecorino and cacioricotta cheeses with her sister and business partner Marika (42, cardiologist) at a local market in Lecce, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_4...jpg
  • LECCE, ITALY - 4 APRIL 2014: Cinzia Rascazzo (40, center-left), founder of a Lecce cooking and food-tour outfit called Stile Mediterraneo, shops with her sister and business partner Marika (42, cardiologist, center-right) at a local market in Lecce, Italy, on April 4th 2014.<br />
<br />
Mrs Rascazzo, an extra virgin oil taster, wine sommelier and Harvard MBA who worked for Goldman Sachs in New York and London, quit investment banking several years ago to “do something to help my region”.“When I was living abroad I always noticed that only Tuscany and Northern Italian regions were getting all of the attention,” said Ms. Rascazzo. “Nobody knew about Puglia or our way of eating, or our wines, or our producers. It was just Mafia, pizza spaghetti--the usual things associated with the south.” Today she conducts food tours, leads visits to local producers and oversees cooking classes, where guests learn to make orecchiette, sweet-and-sour bell peppers, cakes with ricotta cheese and much besides. She is frequently joined by her sister, who draws on her medical background to impart scientific and nutritional details about the dishes. Dr. Rascazzo’s recipes and information come together in her English ebook, “The Cuisine of Southern Italian Women: Mediterranean Secrets for a Healthy and Happy Life.”
    CIPG_20140404_NYT_LecceCooking__M3_4...jpg
  • 24 October, 2008. New York, NY. Sales and marketing associate of Pierre Marcolini Chocolatier, Tracey Cowie, 22, scoops a fragola (strawberry) gelato into a cone at the Pierre Marcolini Chocolatier shop in Manhattan, NY.<br />
The gelato free-standing case is new feature of the shop.<br />
NOTE: The gelato displayed here is produced by Taste Gelato Artigianale, and not by Pierre Marcolini Chocolatier.<br />
NOTE: Since no customers were at the shop, the subject posed for the photographer.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    gelato_011.jpg
  • 24 October, 2008. New York, NY. Sales and marketing associate of Pierre Marcolini Chocolatier, Tracey Cowie, 22, scoops a fragola (strawberry) gelato into a cone at the Pierre Marcolini Chocolatier shop in Manhattan, NY.<br />
The gelato free-standing case is new feature of the shop.<br />
NOTE: The gelato displayed here is produced by Taste Gelato Artigianale, and not by Pierre Marcolini Chocolatier.<br />
NOTE: Since no customers were at the shop, the subject posed for the photographer.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    gelato_009.jpg
  • 24 October, 2008. New York, NY. Sales and marketing associate of Pierre Marcolini Chocolatier, Tracey Cowie, 22, scoops a fragola (strawberry) gelato into a cone at the Pierre Marcolini Chocolatier shop in Manhattan, NY.<br />
The gelato free-standing case is new feature of the shop.<br />
NOTE: The gelato displayed here is produced by Taste Gelato Artigianale, and not by Pierre Marcolini Chocolatier.<br />
NOTE: Since no customers were at the shop, the subject posed for the photographer.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    gelato_008.jpg
  • 24 October, 2008. New York, NY. Sales and marketing associate of Pierre Marcolini Chocolatier, Tracey Cowie, 22, pick some fragola (strawberry) gelato at the Pierre Marcolini Chocolatier shop in Manhattan, NY.<br />
The gelato free-standing case is new feature of the shop.<br />
NOTE: The gelato displayed here is produced by Taste Gelato Artigianale, and not by Pierre Marcolini Chocolatier.<br />
NOTE: Since no customers were at the shop, the subject posed for the photographer.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    gelato_007.jpg
  • 24 October, 2008. New York, NY. An assortment of gelato at the Pierre Marcolini Chocolatier shop in Manhattan, NY.<br />
The gelato free-standing case is new feature of the shop.<br />
NOTE: The gelato displayed here is produced by Taste Gelato Artigianale, and not by Pierre Marcolini Chocolatier.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    gelato_006.jpg
  • 24 October, 2008. New York, NY. An assortment of gelato at the Pierre Marcolini Chocolatier shop in Manhattan, NY.<br />
The gelato free-standing case is new feature of the shop.<br />
NOTE: The gelato displayed here is produced by Taste Gelato Artigianale, and not by Pierre Marcolini Chocolatier.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    gelato_005.jpg
  • 24 October, 2008. New York, NY. Sales and marketing associate of Pierre Marcolini Chocolatier, Tracey Cowie, 22, scoops an apple cider gelato into a cone at the Pierre Marcolini Chocolatier shop in Manhattan, NY.<br />
The gelato free-standing case is new feature of the shop.<br />
NOTE: The gelato displayed here is produced by Taste Gelato Artigianale, and not by Pierre Marcolini Chocolatier.<br />
NOTE: Since no customers were at the shop, the subject posed for the photographer.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    gelato_004.jpg
  • 24 October, 2008. New York, NY. Sales and marketing associate of Pierre Marcolini Chocolatier, Tracey Cowie, 22, scoops an apple cider gelato into a cone at the Pierre Marcolini Chocolatier shop in Manhattan, NY.<br />
The gelato free-standing case is new feature of the shop.<br />
NOTE: The gelato displayed here is produced by Taste Gelato Artigianale, and not by Pierre Marcolini Chocolatier.<br />
NOTE: Since no customers were at the shop, the subject posed for the photographer.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    gelato_001.jpg
  • 9 July, 2008. New York, NY. A customer points out the wild gulf shrimp on display at the shucking station of the new Whole Foods that opened in Tribeca today, on July 9th 2008. The shucking station for oysters and clams is a new feature of the Whole Foods Market.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    wholefds010.jpg
  • 9 July, 2008. New York, NY. Bia Rich, a 33 year old resident of Tribeca, observes a Whole Foods employee serving her oysters at the shucking station of the new Whole Foods that opened in Tribeca today, on July 9th 2008. The shucking station for oysters and clams is a new feature of the Whole Foods Market.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    wholefds009.jpg
  • 9 July, 2008. New York, NY. Clams are on display for customers at the shucking station at the seafood section of the new Whole Foods that opened in Tribeca today, on July 9th 2008. The shucking station for oysters and clams is a new feature of the Whole Foods Market.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    wholefds008.jpg
  • 9 July, 2008. New York, NY. Amy Jo Dimaglio (41, Coordinator of the seafood program) shucks an oyster at the shucking station of the new Whole Foods that opened in Tribeca today, on July 9th 2008. The shucking station for oysters and clams is a new feature of the Whole Foods Market.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    wholefds007.jpg
  • 9 July, 2008. New York, NY. Amy Jo Dimaglio (41, Coordinator of the seafood program) picks some oysters to shuck at the shucking station of the new Whole Foods that opened in Tribeca today, on July 9th 2008. The shucking station for oysters and clams is a new feature of the Whole Foods Market.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    wholefds005.jpg
  • 9 July, 2008. New York, NY. Amy Jo Dimaglio (41, Coordinator of the seafood program) shucks an oyster at the shucking station of the new Whole Foods that opened in Tribeca today, on July 9th, 2008. The shucking station for oysters and clams is a new feature of the Whole Foods Market.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    wholefds004.jpg
  • 9 July, 2008. New York, NY. Customer Tara Ramroop waits for her oysters to be shucked at the shucking station of the new Whole Foods that opened in Tribeca today, on July 9th 2008. "I never bought them because I was never able to open them. Now I can eat them!" Tara Ramroop says, who lives in the neighborhood. The shucking station for oysters and clams is a new feature of the Whole Foods Market.<br />
<br />
©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    wholefds001.jpg
  • VALLETTA, MALTA - 7 DECEMBER 2015: Fresh salads are here in the cellar of Fresh Direct, one of the few fruit & vegetable stores that sells only the local harvest, in Valletta, Malta, on December 7th 2015. Malta has the highest overweight and obesity rates in the European Union, according to a report from the World Health Organisation.
    CIPG_20151207_NYT_Malta-Obesity__M3_...jpg
  • 30 October, 2008. New York, NY. Cindy Worley goes up the stair that lead from the root cellar to the kitchen, holding fresh food she stored. She is setting up a root cellar in her Harlem brownstone. Potatoes, butternut squashes, acorn squashes, onions and cabbage are momentarily stored in baskets, waiting for Cindy Worley to finish setting up the cellar. They would normally be store in sand or wooden cases. Cindy Worley grew up using root cellars and she now preserves fresh food produced either at the Joseph Daniel Wilson Memorial Garden in Harlem, or at the Community Supported Agriculture (CSA) farm in Upstate New York, which she is member of. The food she store is both consumed by her and her husband, and sold to support the Kitchen, a service provided by the Food Bank for New York City.   ©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Cellar_018.jpg
  • 30 October, 2008. New York, NY. Cindy Worley is here in the kitchen where she cooks the fresh food. She then stores the sauces in cans she preserves in the root cellar she is setting in her Harlem brownstone. Potatoes, butternut squashes, acorn squashes, onions and cabbage are momentarily stored in baskets, waiting for Cindy Worley to finish setting up the cellar. They would normally be store in sand or wooden cases. Cindy Worley grew up using root cellars and she now preserves fresh food produced either at the Joseph Daniel Wilson Memorial Garden in Harlem, or at the Community Supported Agriculture (CSA) farm in Upstate New York, which she is member of. The food she store is both consumed by her and her husband, and sold to support the Kitchen, a service provided by the Food Bank for New York City.   ©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Cellar_017.jpg
  • 30 October, 2008. New York, NY. Cindy Worley is here in root cellar in her Harlem brownstone, next to the baskets of fresh food she stores. Potatoes, butternut squashes, acorn squashes, onions and cabbage are momentarily stored in baskets, waiting for Cindy Worley to finish setting up the cellar. They would normally be store in sand or wooden cases. Cindy Worley grew up using root cellars and she now preserves fresh food produced either at the Joseph Daniel Wilson Memorial Garden in Harlem, or at the Community Supported Agriculture (CSA) farm in Upstate New York, which she is member of. The food she store is both consumed by her and her husband, and sold to support the Kitchen, a service provided by the Food Bank for New York City.   ©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Cellar_008.jpg
  • PISCIOTTA, ITALY - 21 APRIL 2018: (L-R) Fishermen Vittorio Rimbaldo (56) and his son Marco (26) prepare their fishing boat before going out fishing alici di Menaica (Menaica anchovies) in Pisciotta, Italy, on April 21st 2018.<br />
<br />
Former restaurant owners Donatella Marino and her husband Vittorio Rimbaldo have spent the recent years preparing and selling salted anchovies, called alici di menaica, to a growing market thanks to a boost in visibility from the non-profit Slow Food.  The ancient Menaica technique is named after the nets they use brought by the Greeks wherever they settled in the Mediterranean. Their process epitomizes the concept of slow food, and involves a nightly excursion with the special, loose nets that are built to catch only the larger swimmers. The fresh, red anchovies are immediately cleaned and brined seaside, then placed in terracotta pots in between layers of salt, to rest for three months before they're aged to perfection.While modern law requires them to use PVC containers for preserving, the government recently granted them permission to use up to 10 chestnut wood barrels for salting in the traditional manner. The barrels are “washed” in the sea for 2-3 days before they’re packed with anchovies and sea salt and set aside to cure for 90 days. The alici are then sold in round terracotta containers, evoking the traditional vessels that families once used to preserve their personal supply.<br />
<br />
Unlike conventional nets with holes of about one centimeter, the menaica, with holes of about one and half centimeters, lets smaller anchovies easily swim through. The point may be to concentrate on bigger specimens, but the net also prevents overfishing. (26) prepare their fishing boat before going out fishing alici di Menaica (Menaica anchovies) in Pisciotta, Italy, on April 21st 2018.<br />
<br />
Former restaurant owners Donatella Marino and her husband Vittorio Rimbaldo have spent the recent years preparing and selling salted anchovies, called alici di menaica,
    CIPG_20180421_SAVEUR-AliciMenaica_M3...jpg
  • NAPLES, ITALY - 7 JULY 2020: A Mozzarella and cherry tomatoes are seen here at Lello Massa A' Muzzarella Mia Parla, a delicatessen in Naples, Italy, on July 7th 2020.<br />
<br />
In 2009, a customer entered Lello Massa’s deli in Naples and, after biting into a ball of Lello’s mozzarella, exclaimed, “This mozzarella speaks.” “I didn’t think for a moment. I took a large sheet of paper and a red marker and wrote: my mozzarella speaks,” says 46-year-old Lello. And from that day on, this served as the new name of his rosticceria.<br />
<br />
Lello Massaa describes his rosticceria, technically a shop selling premade dishes, as a real Neapolitan bistro. The son of Michele Massa, one of the most famous and oldest restaurateurs in the Sanità district, Lello decided in 2008 to move the family business to Via Foria, where it still stands today. “I started as a simple delicatessen and then gradually I added ready-made meals, first courses, pizzas of all kinds… in short, a Napoli-style bistro,” says Lello, who is always enthusiastic and smiling.<br />
<br />
But the strong point of the delicatessen from the beginning was certainly the mozzarella, “the white gold of Campania,” a product that he receives fresh every morning from a dairy in Caserta. “I won’t reveal the manufacturer’s name, it’s a secret, but I can assure you that the quality is unbeatable,” says Lello.
    CIPG_20200707_CULBACK_LelloMozzarell...jpg
  • PISCIOTTA, ITALY - 22 APRIL 2018: Menaica anchovies are seen in the processing workshop of Donatella Marino and her husband Vittorio Rimbardo in Pisciotta, Italy, on April 22nd 2018.<br />
<br />
Former restaurant owners Donatella Marino and her husband Vittorio Rimbaldo have spent the recent years preparing and selling salted anchovies, called alici di menaica, to a growing market thanks to a boost in visibility from the non-profit Slow Food.  The ancient Menaica technique is named after the nets they use brought by the Greeks wherever they settled in the Mediterranean. Their process epitomizes the concept of slow food, and involves a nightly excursion with the special, loose nets that are built to catch only the larger swimmers. The fresh, red anchovies are immediately cleaned and brined seaside, then placed in terracotta pots in between layers of salt, to rest for three months before they're aged to perfection.While modern law requires them to use PVC containers for preserving, the government recently granted them permission to use up to 10 chestnut wood barrels for salting in the traditional manner. The barrels are “washed” in the sea for 2-3 days before they’re packed with anchovies and sea salt and set aside to cure for 90 days. The alici are then sold in round terracotta containers, evoking the traditional vessels that families once used to preserve their personal supply.<br />
<br />
Unlike conventional nets with holes of about one centimeter, the menaica, with holes of about one and half centimeters, lets smaller anchovies easily swim through. The point may be to concentrate on bigger specimens, but the net also prevents overfishing.
    CIPG_20180422_SAVEUR-AliciMenaica_M3...jpg
  • PISCIOTTA, ITALY - 22 APRIL 2018: Salted Menaica anchovies are seen in the processing workshop of Donatella Marino and her husband Vittorio Rimbardo in Pisciotta, Italy, on April 22nd 2018.<br />
<br />
Former restaurant owners Donatella Marino and her husband Vittorio Rimbaldo have spent the recent years preparing and selling salted anchovies, called alici di menaica, to a growing market thanks to a boost in visibility from the non-profit Slow Food.  The ancient Menaica technique is named after the nets they use brought by the Greeks wherever they settled in the Mediterranean. Their process epitomizes the concept of slow food, and involves a nightly excursion with the special, loose nets that are built to catch only the larger swimmers. The fresh, red anchovies are immediately cleaned and brined seaside, then placed in terracotta pots in between layers of salt, to rest for three months before they're aged to perfection.While modern law requires them to use PVC containers for preserving, the government recently granted them permission to use up to 10 chestnut wood barrels for salting in the traditional manner. The barrels are “washed” in the sea for 2-3 days before they’re packed with anchovies and sea salt and set aside to cure for 90 days. The alici are then sold in round terracotta containers, evoking the traditional vessels that families once used to preserve their personal supply.<br />
<br />
Unlike conventional nets with holes of about one centimeter, the menaica, with holes of about one and half centimeters, lets smaller anchovies easily swim through. The point may be to concentrate on bigger specimens, but the net also prevents overfishing.
    CIPG_20180422_SAVEUR-AliciMenaica_M3...jpg
  • PISCIOTTA, ITALY - 22 APRIL 2018: The store front of "Alici di Menaica" of Donatella Marinain, both a store selling anchovies products and a processing workshop, is seen here by the harbour in Pisciotta, Italy, on April 22nd 2018.<br />
<br />
Former restaurant owners Donatella Marino and her husband Vittorio Rimbaldo have spent the recent years preparing and selling salted anchovies, called alici di menaica, to a growing market thanks to a boost in visibility from the non-profit Slow Food.  The ancient Menaica technique is named after the nets they use brought by the Greeks wherever they settled in the Mediterranean. Their process epitomizes the concept of slow food, and involves a nightly excursion with the special, loose nets that are built to catch only the larger swimmers. The fresh, red anchovies are immediately cleaned and brined seaside, then placed in terracotta pots in between layers of salt, to rest for three months before they're aged to perfection.While modern law requires them to use PVC containers for preserving, the government recently granted them permission to use up to 10 chestnut wood barrels for salting in the traditional manner. The barrels are “washed” in the sea for 2-3 days before they’re packed with anchovies and sea salt and set aside to cure for 90 days. The alici are then sold in round terracotta containers, evoking the traditional vessels that families once used to preserve their personal supply.<br />
<br />
Unlike conventional nets with holes of about one centimeter, the menaica, with holes of about one and half centimeters, lets smaller anchovies easily swim through. The point may be to concentrate on bigger specimens, but the net also prevents overfishing.
    CIPG_20180422_SAVEUR-AliciMenaica_M3...jpg
  • PISCIOTTA, ITALY - 22 APRIL 2018: Donatella Marino, owner of "Alici di Menaica", alternates layers of Menaica anchovies with layers of salt in a terracotta container here in her processing workshop in Pisciotta, Italy, on April 22nd 2018.<br />
<br />
Former restaurant owners Donatella Marino and her husband Vittorio Rimbaldo have spent the recent years preparing and selling salted anchovies, called alici di menaica, to a growing market thanks to a boost in visibility from the non-profit Slow Food.  The ancient Menaica technique is named after the nets they use brought by the Greeks wherever they settled in the Mediterranean. Their process epitomizes the concept of slow food, and involves a nightly excursion with the special, loose nets that are built to catch only the larger swimmers. The fresh, red anchovies are immediately cleaned and brined seaside, then placed in terracotta pots in between layers of salt, to rest for three months before they're aged to perfection.While modern law requires them to use PVC containers for preserving, the government recently granted them permission to use up to 10 chestnut wood barrels for salting in the traditional manner. The barrels are “washed” in the sea for 2-3 days before they’re packed with anchovies and sea salt and set aside to cure for 90 days. The alici are then sold in round terracotta containers, evoking the traditional vessels that families once used to preserve their personal supply.<br />
<br />
Unlike conventional nets with holes of about one centimeter, the menaica, with holes of about one and half centimeters, lets smaller anchovies easily swim through. The point may be to concentrate on bigger specimens, but the net also prevents overfishing.
    CIPG_20180422_SAVEUR-AliciMenaica_M3...jpg
  • PISCIOTTA, ITALY - 21 APRIL 2018: A caugh anchovy is seen here in the Menaica net on Vittorio Rimbaldo's fishing boat in Pisciotta, Italy, on April 21st 2018.<br />
<br />
Former restaurant owners Donatella Marino and her husband Vittorio Rimbaldo have spent the recent years preparing and selling salted anchovies, called alici di menaica, to a growing market thanks to a boost in visibility from the non-profit Slow Food.  The ancient Menaica technique is named after the nets they use brought by the Greeks wherever they settled in the Mediterranean. Their process epitomizes the concept of slow food, and involves a nightly excursion with the special, loose nets that are built to catch only the larger swimmers. The fresh, red anchovies are immediately cleaned and brined seaside, then placed in terracotta pots in between layers of salt, to rest for three months before they're aged to perfection.While modern law requires them to use PVC containers for preserving, the government recently granted them permission to use up to 10 chestnut wood barrels for salting in the traditional manner. The barrels are “washed” in the sea for 2-3 days before they’re packed with anchovies and sea salt and set aside to cure for 90 days. The alici are then sold in round terracotta containers, evoking the traditional vessels that families once used to preserve their personal supply.<br />
<br />
Unlike conventional nets with holes of about one centimeter, the menaica, with holes of about one and half centimeters, lets smaller anchovies easily swim through. The point may be to concentrate on bigger specimens, but the net also prevents overfishing. is seen here in the Menaica net on Vittorio Rimbaldo's fishing boat in Pisciotta, Italy, on April 21st 2018.
    CIPG_20180421_SAVEUR-AliciMenaica_M3...jpg
  • PISCIOTTA, ITALY - 21 APRIL 2018: The Menaica net, used to fish alici di Menaica (Menaica anchovies) is seen here as it is thrown in the sea by fisherman Vittorio RImbaldo in Pisciotta, Italy, on April 21st 2018.<br />
<br />
Former restaurant owners Donatella Marino and her husband Vittorio Rimbaldo have spent the recent years preparing and selling salted anchovies, called alici di menaica, to a growing market thanks to a boost in visibility from the non-profit Slow Food.  The ancient Menaica technique is named after the nets they use brought by the Greeks wherever they settled in the Mediterranean. Their process epitomizes the concept of slow food, and involves a nightly excursion with the special, loose nets that are built to catch only the larger swimmers. The fresh, red anchovies are immediately cleaned and brined seaside, then placed in terracotta pots in between layers of salt, to rest for three months before they're aged to perfection.While modern law requires them to use PVC containers for preserving, the government recently granted them permission to use up to 10 chestnut wood barrels for salting in the traditional manner. The barrels are “washed” in the sea for 2-3 days before they’re packed with anchovies and sea salt and set aside to cure for 90 days. The alici are then sold in round terracotta containers, evoking the traditional vessels that families once used to preserve their personal supply.<br />
<br />
Unlike conventional nets with holes of about one centimeter, the menaica, with holes of about one and half centimeters, lets smaller anchovies easily swim through. The point may be to concentrate on bigger specimens, but the net also prevents overfishing.
    CIPG_20180421_SAVEUR-AliciMenaica_M3...jpg
  • PISCIOTTA, ITALY - 21 APRIL 2018: Fisherman Vittorio Rimbaldo (56) drives his fishing boat to go out fishing alici di Menaica (Menaica anchovies) in Pisciotta, Italy, on April 21st 2018.<br />
<br />
Former restaurant owners Donatella Marino and her husband Vittorio Rimbaldo have spent the recent years preparing and selling salted anchovies, called alici di menaica, to a growing market thanks to a boost in visibility from the non-profit Slow Food.  The ancient Menaica technique is named after the nets they use brought by the Greeks wherever they settled in the Mediterranean. Their process epitomizes the concept of slow food, and involves a nightly excursion with the special, loose nets that are built to catch only the larger swimmers. The fresh, red anchovies are immediately cleaned and brined seaside, then placed in terracotta pots in between layers of salt, to rest for three months before they're aged to perfection.While modern law requires them to use PVC containers for preserving, the government recently granted them permission to use up to 10 chestnut wood barrels for salting in the traditional manner. The barrels are “washed” in the sea for 2-3 days before they’re packed with anchovies and sea salt and set aside to cure for 90 days. The alici are then sold in round terracotta containers, evoking the traditional vessels that families once used to preserve their personal supply.<br />
<br />
Unlike conventional nets with holes of about one centimeter, the menaica, with holes of about one and half centimeters, lets smaller anchovies easily swim through. The point may be to concentrate on bigger specimens, but the net also prevents overfishing.
    CIPG_20180421_SAVEUR-AliciMenaica_M3...jpg
  • ROME, ITALY - 27 AUGUST 2016: Rosanna Mariani serves a black cerry grattacheccaa at "Alla Fonte D'Oro", a kiosk established in1903 by Giovanni Crescenzi, in Rome, Italy, on August 27th 2016. "Alla Fonte d'Oro" uses a mechanical ice crusher.<br />
<br />
The “grattachecca” is a serving of crushed ice topped with a medley of fruit syrups. Today’s grattacheccari can be divided into two distinct categories: the purists vs. the hygienicals. The former insist that the ice must be grated by hand from a large block of fresh ice using a metal device that resembles a carpenter’s hand plane. Those in the latter category use a mechanical ice crusher.
    CIPG_20160827_NYT_Grattachecche_5M3_...jpg
  • ROME, ITALY - 27 AUGUST 2016: A black cherry grattachecca is seen here on the counter of "Alla Fonte D'Oro", a kiosk established in1903 by Giovanni Crescenzi, before being served in Rome, Italy, on August 27th 2016. "Alla Fonte d'Oro" uses a mechanical ice crusher.<br />
<br />
The “grattachecca” is a serving of crushed ice topped with a medley of fruit syrups. Today’s grattacheccari can be divided into two distinct categories: the purists vs. the hygienicals. The former insist that the ice must be grated by hand from a large block of fresh ice using a metal device that resembles a carpenter’s hand plane. Those in the latter category use a mechanical ice crusher.
    CIPG_20160827_NYT_Grattachecche_5M3_...jpg
  • ROME, ITALY - 27 AUGUST 2016: A multi-flavored flavored grattachecca (orange, mint, black cherry) is seen here on the counter of "Alla Fonte D'Oro", a kiosk established in1903 by Giovanni Crescenzi, before being served in Rome, Italy, on August 27th 2016. "Alla Fonte d'Oro" uses a mechanical ice crusher.<br />
<br />
The “grattachecca” is a serving of crushed ice topped with a medley of fruit syrups. Today’s grattacheccari can be divided into two distinct categories: the purists vs. the hygienicals. The former insist that the ice must be grated by hand from a large block of fresh ice using a metal device that resembles a carpenter’s hand plane. Those in the latter category use a mechanical ice crusher.
    CIPG_20160827_NYT_Grattachecche_5M3_...jpg
  • 30 October, 2008. New York, NY. Cindy Worley is here at the door that leads to the root cellar she is setting up in her Harlem brownstone. Potatoes, butternut squashes, acorn squashes, onions and cabbage are momentarily stored in baskets, waiting for Cindy Worley to finish setting up the cellar. They would normally be store in sand or wooden cases. Cindy Worley grew up using root cellars and she now preserves fresh food produced either at the Joseph Daniel Wilson Memorial Garden in Harlem, or at the Community Supported Agriculture (CSA) farm in Upstate New York, which she is member of. The food she store is both consumed by her and her husband, and sold to support the Kitchen, a service provided by the Food Bank for New York City.   ©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Cellar_010.jpg
  • 30 October, 2008. New York, NY. Cindy Worley walks towards the door that leads to the root cellar, on the ground floor of her Harlem brownstone. Potatoes, butternut squashes, acorn squashes, onions and cabbage are momentarily stored in baskets, waiting for Cindy Worley to finish setting up the cellar. They would normally be store in sand or wooden cases. Cindy Worley grew up using root cellars and she now preserves fresh food produced either at the Joseph Daniel Wilson Memorial Garden in Harlem, or at the Community Supported Agriculture (CSA) farm in Upstate New York, which she is member of. The food she store is both consumed by her and her husband, and sold to support the Kitchen, a service provided by the Food Bank for New York City.   ©2008 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Cellar_003.jpg
  • 8 January, 2009. Vicchio, FI, Italy. Boschetto cheese is covered with salt by a Il Forteto worker. The Boschetto is a fresh cheese from sheep and cow's milk with truffle. The Agricultura Cooperativa "Il Forteto" is a lauded producer of traditional Italian cheeses, recognized world over for their pecorino, winning first place of all DOP cheese at Tuttofood International in Milan for their Pecorino Oro Antico, and a gold medal in the Hard DOP Cheese class at 2009's World Cheese Awards in Gran Canaria.<br />
<br />
©2009 Gianni Cipriano<br />
cell. +1 646 465 2168 (USA)<br />
cell. +39 328 567 7923<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    CIPG_20100109_CULTURE-Forteto__MG_67...jpg
  • ROME, ITALY - 18 OCTOBER 2022: Federico Gennaccari, the editor of a Rome-based conservative publishing house, poses for a portrait in Rome, Italy, on October 18th 2022.<br />
<br />
“There’s now a great opportunity on a cultural level,” he said. His wish list, for example, would include a fresh take on the heinous massacre of Italians by Yugoslav Communists that took place between 1943 and 1947 in northeastern Italy.<br />
<br />
Giorgia Meloni said her victory would be a “payback for so many people who in this nation had to lower her head for decades,” but also “for all the people who saw it differently from the mainstream and the dominant power system.” They were, she said, “treated as the children of a lesser God.” As Italy debates why Ms. Meloni did so well in the elections — if it had to do more with Italy’s voracious appetite for something new or a shift to the right — her victory clearly provided a vindication to right wing loyalists who for years endured marginalization.
    CIPG_20221018_NYT-MSI-Meloni-Payback...jpg
  • CAPRI, ITALY - 10 MAY 2021: Cristiana Ranaldi (51), the housekeeping manager at the TIberio Palace hotel in Capri, puts fresh sheets on a bed before the reopening of the hotel in Capri, Italy, on May 10th 2021.<br />
<br />
Feeling the heat from Greece and Spain, which had prioritized vaccination campaigns on their islands to lure tourists away from Italy,  Vincenzo De Luca - the president of the Campania region, which includes Capri -  diverged from the government’s vaccination strategy of prioritizing categories of more vulnerable Italians. Instead, he treated Capri and other holiday islands as special cases. He fast forwarded vaccinations on Capri by flooding the island with doses and inoculating first seniors, then the middle-aged, then 20-somethings and even some teenagers while the rest of the region was still struggling to inoculate all its 70- and 60-year-olds.
    CIPG_20210510_NYT_Capri-Covid_A73-06...jpg
  • NAPLES, ITALY - 7 JULY 2020: Customers are seen here at Lello Massa A' Muzzarella Mia Parla, a delicatessen in Naples, Italy, on July 7th 2020.<br />
<br />
In 2009, a customer entered Lello Massa’s deli in Naples and, after biting into a ball of Lello’s mozzarella, exclaimed, “This mozzarella speaks.” “I didn’t think for a moment. I took a large sheet of paper and a red marker and wrote: my mozzarella speaks,” says 46-year-old Lello. And from that day on, this served as the new name of his rosticceria.<br />
<br />
Lello Massaa describes his rosticceria, technically a shop selling premade dishes, as a real Neapolitan bistro. The son of Michele Massa, one of the most famous and oldest restaurateurs in the Sanità district, Lello decided in 2008 to move the family business to Via Foria, where it still stands today. “I started as a simple delicatessen and then gradually I added ready-made meals, first courses, pizzas of all kinds… in short, a Napoli-style bistro,” says Lello, who is always enthusiastic and smiling.<br />
<br />
But the strong point of the delicatessen from the beginning was certainly the mozzarella, “the white gold of Campania,” a product that he receives fresh every morning from a dairy in Caserta. “I won’t reveal the manufacturer’s name, it’s a secret, but I can assure you that the quality is unbeatable,” says Lello.
    SMAS_20200707_CULBACK_LelloMozzarell...jpg
  • NAPLES, ITALY - 7 JULY 2020: A customer is seen here at Lello Massa A' Muzzarella Mia Parla, a delicatessen in Naples, Italy, on July 7th 2020.<br />
<br />
In 2009, a customer entered Lello Massa’s deli in Naples and, after biting into a ball of Lello’s mozzarella, exclaimed, “This mozzarella speaks.” “I didn’t think for a moment. I took a large sheet of paper and a red marker and wrote: my mozzarella speaks,” says 46-year-old Lello. And from that day on, this served as the new name of his rosticceria.<br />
<br />
Lello Massaa describes his rosticceria, technically a shop selling premade dishes, as a real Neapolitan bistro. The son of Michele Massa, one of the most famous and oldest restaurateurs in the Sanità district, Lello decided in 2008 to move the family business to Via Foria, where it still stands today. “I started as a simple delicatessen and then gradually I added ready-made meals, first courses, pizzas of all kinds… in short, a Napoli-style bistro,” says Lello, who is always enthusiastic and smiling.<br />
<br />
But the strong point of the delicatessen from the beginning was certainly the mozzarella, “the white gold of Campania,” a product that he receives fresh every morning from a dairy in Caserta. “I won’t reveal the manufacturer’s name, it’s a secret, but I can assure you that the quality is unbeatable,” says Lello.
    SMAS_20200707_CULBACK_LelloMozzarell...jpg
  • NAPLES, ITALY - 7 JULY 2020: Lello Massa - founder and owner of the delicatessen "Lello Massa A' Muzzarella Mia Parla" - poses for a portrait, in Naples, Italy, on July 7th 2020.<br />
<br />
In 2009, a customer entered Lello Massa’s deli in Naples and, after biting into a ball of Lello’s mozzarella, exclaimed, “This mozzarella speaks.” “I didn’t think for a moment. I took a large sheet of paper and a red marker and wrote: my mozzarella speaks,” says 46-year-old Lello. And from that day on, this served as the new name of his rosticceria.<br />
<br />
Lello Massaa describes his rosticceria, technically a shop selling premade dishes, as a real Neapolitan bistro. The son of Michele Massa, one of the most famous and oldest restaurateurs in the Sanità district, Lello decided in 2008 to move the family business to Via Foria, where it still stands today. “I started as a simple delicatessen and then gradually I added ready-made meals, first courses, pizzas of all kinds… in short, a Napoli-style bistro,” says Lello, who is always enthusiastic and smiling.<br />
<br />
But the strong point of the delicatessen from the beginning was certainly the mozzarella, “the white gold of Campania,” a product that he receives fresh every morning from a dairy in Caserta. “I won’t reveal the manufacturer’s name, it’s a secret, but I can assure you that the quality is unbeatable,” says Lello.
    CIPG_20200707_CULBACK_LelloMozzarell...jpg
  • NAPLES, ITALY - 7 JULY 2020: A customer is seen here at Lello Massa A' Muzzarella Mia Parla, a delicatessen in Naples, Italy, on July 7th 2020.<br />
<br />
In 2009, a customer entered Lello Massa’s deli in Naples and, after biting into a ball of Lello’s mozzarella, exclaimed, “This mozzarella speaks.” “I didn’t think for a moment. I took a large sheet of paper and a red marker and wrote: my mozzarella speaks,” says 46-year-old Lello. And from that day on, this served as the new name of his rosticceria.<br />
<br />
Lello Massaa describes his rosticceria, technically a shop selling premade dishes, as a real Neapolitan bistro. The son of Michele Massa, one of the most famous and oldest restaurateurs in the Sanità district, Lello decided in 2008 to move the family business to Via Foria, where it still stands today. “I started as a simple delicatessen and then gradually I added ready-made meals, first courses, pizzas of all kinds… in short, a Napoli-style bistro,” says Lello, who is always enthusiastic and smiling.<br />
<br />
But the strong point of the delicatessen from the beginning was certainly the mozzarella, “the white gold of Campania,” a product that he receives fresh every morning from a dairy in Caserta. “I won’t reveal the manufacturer’s name, it’s a secret, but I can assure you that the quality is unbeatable,” says Lello.
    CIPG_20200707_CULBACK_LelloMozzarell...jpg
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