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  • MANTOVA, ITALY - 7 JANUARY 2019: A designer is seen here at work at the Lubiam plant  in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6609.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress works on the final hand ironing of a tailored jacket at the Lubiam plant before the the inspection in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6228.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress works on  the saddle stich of the side front of a tailored jacket at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5990.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress fastens a peak lapel of a jacket by hand at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5780.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress works on a tailored jacket at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5306.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress works on the back overlack stich of a jacket at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5267.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress works on the attachment of the applied pockets of a jacket at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5170.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: The office of the late Edgardo Bianchi in the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5061.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019:  Andrea Benedini, export director of Lubiam poses for a portrait by the painted portrait of his great grandfather Luigi Bianchi, founder of the atelier “Primaria Sartoria Luigi Bianchi” (rebranded in 1939 as Lubiam), in the office of his grandfather Edgardo Bianchi, in the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6815.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019:  Andrea Benedini, export director of Lubiam poses for a portrait by the painted portrait of his great grandfather Luigi Bianchi, founder of the atelier “Primaria Sartoria Luigi Bianchi” (rebranded in 1939 as Lubiam), in the office of his grandfather Edgardo Bianchi, in the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6800.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019:  Andrea Benedini, export director of Lubiam poses for a portrait by the painted portrait of his great grandfather Luigi Bianchi, founder of the atelier “Primaria Sartoria Luigi Bianchi” (rebranded in 1939 as Lubiam), in the office of his grandfather Edgardo Bianchi, in the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6790.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019:  Andrea Benedini, export director of Lubiam poses for a portrait by the painted portrait of his great grandfather Luigi Bianchi, founder of the atelier “Primaria Sartoria Luigi Bianchi” (rebranded in 1939 as Lubiam), in the office of his grandfather Edgardo Bianchi, in the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6778.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019:  Andrea Benedini, export director of Lubiam poses for a portrait in the tailored jacket unit of the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6760.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: Scissors, patterns and a measuring tape are seen here in the designer's office at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6694.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: Samples of fabrics used for the Lubiam suits are seen here in the Style Office of the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6603.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: Samples of fabrics used for the Lubiam suits are seen here in the Style Office of the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6594.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019:  L.B.M, 1911 jackets are seen here in the style office od the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6560.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019:  Rolls of fabrics are stored at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6550.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019:  Rolls of fabrics are stored at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6540.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019:  Rolls of fabrics are stored at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6529.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress inspects a tailored jacket before it's shipped to the client, here at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6424.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress inspects a tailored jacket before it's shipped to the client, here at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6387.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress works on the general gives a general steam press ironig of a tailored jacket at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6194.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A tailored jacket receives a general steam press ironig at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6135.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress works on the general gives a general steam press ironig of a tailored jacket at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6072.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress works on a tailored jacket at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5861.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress fastens a peak lapel of a jacket by hand at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5766.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress works on the tacking of a tailored jacket shoulder at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5729.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress works on the tacking of a tailored jacket shoulder at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5687.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress does a technical inspection of a tailored jacket at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5526.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress does a technical inspection of a tailored jacket at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5455.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress verifies the measure of a tailored jacket at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5380.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A view of the interior of the jacket unit of the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5361.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress works on a tailored jacket at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5328.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress works on the closure of the pocket sack of a jacket at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5153.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A portrait of Luigi Bianchi, founder of the atelier “Primaria Sartoria Luigi Bianchi” (rebranded in 1939 as Lubiam), hangs in the office of his son, the late Edgardo Bianchi, in the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5030.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A view of the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5000.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019:  Andrea Benedini, export director of Lubiam poses for a portrait in the tailored jacket unit of the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6752.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: L.B.M. 1911 jackets are seen here before being shipped to clients, here at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_6472.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress works on the tacking of a tailored jacket shoulder at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5627.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress does a technical inspection of a tailored jacket at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5436.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A seamstress does a technical inspection of a tailored jacket at the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5395.jpg
  • MANTOVA, ITALY - 7 JANUARY 2019: A portrait of Luigi Bianchi, founder of the atelier “Primaria Sartoria Luigi Bianchi” (rebranded in 1939 as Lubiam), hangs in the office of his son, the late Edgardo Bianchi, in the Lubiam plant in Mantova, Italy, on January 7th 2019.<br />
<br />
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.
    CIPG_20190107_NYT_LBM_M3_5023.jpg
  • 4 October, 2008. Items on sale in an Ann Taylor-LOFT store on 34th street (between Broadway and Fifth ave). As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_OUT_008.jpg
  • 4 October, 2008.  A sale sign is here at the entrance of the Bloomingdale's department store on 59th street and Lexington ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_OUT_005.jpg
  • ARZANO, ITALY - 16 January 2014:  Maria Giovanna Paone, Vice President and General Manager of Kiton, checks a fabric at the blazer division of the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5488.jpg
  • 4 October, 2008. T-shirts on sale in an Ann Taylor-LOFT store on 34th street (between Broadway and Fifth ave). As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_OUT_007.jpg
  • 4 October, 2008.  A customer exits a Banana Republic store on 34th street and Fifth ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_OUT_006.jpg
  • 4 October, 2008. Lighting on sale in the Restoration Hardware store on 22nd street and Broadway. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_020.jpg
  • 4 October, 2008. A customer enters the Bloomingdale's department store on 59th street and Lexington ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_018.jpg
  • 4 October, 2008. Customer check items on sale in the Gap store of 42nd street and 3rd ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_017.jpg
  • 4 October, 2008. Sale signs in the Gap store of Herald Square. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_010.jpg
  • 4 October, 2008. A customer checks items on sale in the Bloomingdale's department store on 59th street and Lexington ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_007.jpg
  • 4 October, 2008. A customer check items on sale in the Old Navy store of 34th street (between Broadway and 7th ave). As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_005.jpg
  • 4 October, 2008. A sale sign in the window of the Ann Taylor of 21st street and 5th ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_001.jpg
  • ARZANO, ITALY - 16 January 2014:  Maria Giovanna Paone, Vice President and General Manager of Kiton, checks a fabric at the blazer division of the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5526.jpg
  • ARZANO, ITALY - 16 January 2014:  Maria Giovanna Paone, Vice President and General Manager of Kiton, opens a fabrics archive volume at the blazer division of the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5505.jpg
  • ARZANO, ITALY - 16 January 2014: Supervisor of the tie division places models on a fabric used for a tie, at the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5340.jpg
  • ARZANO, ITALY - 16 January 2014: Students work on a blazer at the Kiton School of High Tailoring inside the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5295.jpg
  • ARZANO, ITALY - 16 January 2014:  Maria Giovanna Paone, Vice President and General Manager of Kiton, checks a fabric at the Ladies division of the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5231.jpg
  • ARZANO, ITALY - 16 January 2014: Tailors sew shirts at the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5205.jpg
  • ARZANO, ITALY - 16 January 2014: Sebastiano Borrelli, supervisor of the shirt division, checks a fabric at the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5190.jpg
  • ARZANO, ITALY - 16 January 2014:  A tailor works on a fabric used for a jacket at the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5116.jpg
  • ARZANO, ITALY - 16 January 2014: Tailors work on blazers at the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5068.jpg
  • ARZANO, ITALY - 16 January 2014: Tailors work on blazers at the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5058.jpg
  • ARZANO, ITALY - 16 January 2014:  The initials of a client are sewed in his personalized blazer at the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_4871.jpg
  • 14 February, 2009. New York Fashion Week Winter 2009. Corpus Show at the Bowery Hotel.<br />
<br />
©2009 Gianni Cipriano for The New York Times<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    CIPG_20090216_FASHIONW_MG_5377.jpg
  • CAPRI, ITALY - 10 APRIL 2019: Designer Michele Esposito, owner of the shop Laboratorio Capri, poses for a portrait in his tailoring boutique in Capri, Italy, on April 10th 2019.<br />
<br />
The history of Laboratorio Capri dates back to the 1960's with Gigino, Michele Esposito's father. Gigono's Taylot Shop was a key location and reference for the international jet-set since the 1960’s, thanks to expertise and talent of two tailors, Luigi and Maria Luisa.<br />
<br />
In 2010, the creativity of this family  evolves into Laboratorio Capri, a tailoring shop that includes a full collection of rigorously handmade pieces.<br />
<br />
Michele and Augusto, the two sons, select and suggest artisans that reinterpret the stye and taste of the 50’s and 60’s.
    CIPG_20190410_FT_LaboratorioCapri_M3...jpg
  • CAPRI, ITALY - 10 APRIL 2019: A silk foulard, emblazoned with images of Capri, is seen here at<br />
 Laboratorio Capri, a tailoring  boutique in Capri, Italy, on April 10th 2019.<br />
<br />
The history of Laboratorio Capri dates back to the 1960's with Gigino, Michele Esposito's father. Gigono's Taylot Shop was a key location and reference for the international jet-set since the 1960’s, thanks to expertise and talent of two tailors, Luigi and Maria Luisa.<br />
<br />
In 2010, the creativity of this family  evolves into Laboratorio Capri, a tailoring shop that includes a full collection of rigorously handmade pieces.<br />
<br />
Michele and Augusto, the two sons, select and suggest artisans that reinterpret the stye and taste of the 50’s and 60’s.
    CIPG_20190410_FT_LaboratorioCapri_M3...jpg
  • 4 October, 2008.  Items on sale at the Bloomingdale's department store on 59th street and Lexingon ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_OUT_004.jpg
  • 4 October, 2008.  Items on sale at the Bloomingdale's department store on 59th street and Lexingon ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_OUT_003.jpg
  • 4 October, 2008.  A customer check items on sale at the Bloomingdale's department store on 59th street and Lexington ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_OUT_002.jpg
  • 4 October, 2008.  A customer exits the Banana Republic Store located at the Grand Central Terminal. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_OUT_001.jpg
  • 4 October, 2008. A sale sign in the window of the Ann Taylor-LOFT store in Times Square.  As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_023.jpg
  • 4 October, 2008. Mother and daughter wait in front of the Gap store on 34th street (Herald Square). As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_022.jpg
  • 4 October, 2008. Customers are here in the women's department of the Gap store in Herald Square. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_021.jpg
  • 4 October, 2008. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_019.jpg
  • 4 October, 2008. Customers go up the stairs of the Gap store of Times Square. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_016.jpg
  • 4 October, 2008. A sale sign in the window of the Ann Taylor-LOFT store of 42nd street and Lexington ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_015.jpg
  • 4 October, 2008. Customers enter the gap store of 59th street and Lexington ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_014.jpg
  • 4 October, 2008. Customers exit the Gap store in Herald Square. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_013.jpg
  • 4 October, 2008. Customers enter the Restoration Hardware store on 22nd street and Broadway. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_012.jpg
  • 4 October, 2008. A customer exits the Banana Republic store of 34th street and 5th ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_011.jpg
  • 4 October, 2008. A customer checks items on sale in the Banana Republic store of 59th street and Lexington ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_009.jpg
  • 4 October, 2008. Customers check items on sale in the women's department of the Gap store in Times Square. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_008.jpg
  • 4 October, 2008. A sale sign and dummies are here in the Bloomingdale's department store on 59th street and Lexington ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_006.jpg
  • 4 October, 2008. Customers check items on sale in the Ann Taylor-LOFT store in Times Square. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_004.jpg
  • 4 October, 2008. A sale sign in the window of the Banana Republic store of Grand Central Terminal. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_003.jpg
  • 4 October, 2008. A sale sign in the window of the Ann Taylor of 21st street and 5th ave. As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br />
<br />
©2008 Gianni Cipriano for The Wall Street Journal<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    Discount_002.jpg
  • ARZANO, ITALY - 16 January 2014:  Maria Giovanna Paone, Vice President and General Manager of Kiton, checks a fabric at the blazer division of the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5515.jpg
  • ARZANO, ITALY - 16 January 2014:  Maria Giovanna Paone, Vice President and General Manager of Kiton, checks a fabric at the blazer division of the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5473.jpg
  • ARZANO, ITALY - 16 January 2014: A shoemaker specialized in shoe coloring is here at work at the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5454.jpg
  • ARZANO, ITALY - 16 January 2014: A shoemaker specialized in shoe coloring is here at work at the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5448.jpg
  • ARZANO, ITALY - 16 January 2014: A shoemaker specialized in shoe coloring is here at work at the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5439.jpg
  • ARZANO, ITALY - 16 January 2014: Finished Kiton ties ready for packaging at the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5364.jpg
  • ARZANO, ITALY - 16 January 2014: Fabrics used for ties at the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5353.jpg
  • ARZANO, ITALY - 16 January 2014: Supervisor of the tie division places models on a fabric used for a tie, at the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5337.jpg
  • ARZANO, ITALY - 16 January 2014: Mario Abbondandolo, tailor and professor at the Kiton School of High Tailoring, checks a blazer worked by a student, at the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5317.jpg
  • ARZANO, ITALY - 16 January 2014:  Blazers worked by students hang on sartorial dummies at the Kiton School of High Tailoring at the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5311.jpg
  • ARZANO, ITALY - 16 January 2014: Students work on a blazer at the Kiton School of High Tailoring inside the Kiton factory in Arzano, Italy, on January 16th 2014.
    CIPG_20140116_LEMONDE_Kiton__M3_5290.jpg
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