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  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • LOCOROTONDO, ITALY - 22 JULY 2018: A man opens the chapel in a tradition Apulian village in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Locorotondo, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180724_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the bedroom of "Casetta Bella",  a two-storey house in "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the terrace of "Casetta Bella",  a two-storey house in "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    SMAS_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    SMAS_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • LOCOROTONDO, ITALY - 22 JULY 2018: A view of a trullo, a traditional Apulian construction, in a village in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Locorotondo, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180724_NYT-BorgoEgnazia-Melpi...jpg
  • LOCOROTONDO, ITALY - 22 JULY 2018: A view of a trullo, a traditional Apulian construction, in a village in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Locorotondo, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180724_NYT-BorgoEgnazia-Melpi...jpg
  • LOCOROTONDO, ITALY - 22 JULY 2018: A view of a trullo, a traditional Apulian construction, in a village in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Locorotondo, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180724_NYT-BorgoEgnazia-Melpi...jpg
  • LOCOROTONDO, ITALY - 22 JULY 2018: A man walks by his home in a trullo, a traditional Apulian construction, in a village in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Locorotondo, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180724_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A traditional Apulian construction is seen here in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180723_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A traditional Apulian construction is seen here in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180723_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of "La Corte" (The Court), the main building of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, as seen from the pool, here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Waiters prepare the tables of the restaurant "Due Camini" shortly before dinner at Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Hotel guests walk out of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Local guides walk in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Local guides walk in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Local guides walk in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the central piazza (square) in "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Olive trees are seen here in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the Roman Baths at the Vair SPA of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the Roman Baths at the Vair SPA of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A chef prepares orecchiette pasta at the restaurant "Due Camini" at Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A chef prepares orecchiette pasta at the restaurant "Due Camini" at Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A woman walks by the restaurant "Due Camini" at Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the portico and the tables of the restaurant "Due Camini", at Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, walks  in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Hotel guests watch the chef prepare a homelette at breakfast here at Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A hotel guest swims in one of the pools of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: An employee of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, walks by one of the pools here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: An employee of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, walks by one of the pools here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: An olive tree is seen here in the surroundings of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    SMAS_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Hotel guests walk outside of "La Corte", the main building of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of of one of the pools of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A local guide walks in the narrow streets of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Hotel guests walk in "Il Borgo" (the village), reminiscent of a traditional Apulian village and the heart of the Borgo Egnazia property, a high-end resort in Puglia, is seen here in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A furnished table is seen here in the restaurant "Due Camini" at Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: An interior view of "La Corte Magnifica" is seen here in the main building "La Corte" of Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: The lunch buffet is seen here at the restaurant "Due Camini" under the portico in Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: Aldo Melpignano (40), proprietor of Borgo Egnazia, a high-end resort in Puglia, poses for a portrait here at Borgo Egnazia in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • FASANO, ITALY - 22 JULY 2018: A view of the portico by the bar at Borgo Egnazia, a high-end resort in Puglia, on Italy’s eastern coast, in Fasano, Italy, on July 22nd 2018.<br />
<br />
Borgo Egnazia, modeled after a 15th century Apulian village, rolls out over 250 acres on a plot of land originally razed by Mussolini and intended as an air force base, ending nearing the Adriatic. Aldo Melpignano, the 40 years old owner, has pioneered a hospitality company that has managed to seize on the hype surrounding wellness and authentic experiences at once. His company, SD Hotels, turns Puglia’s traditional farmhouses into resorts that focus on fitness (Apulian folk dance classes in 400 year old olive groves) and otherworldly spa treatments (one massage uses “vibrational water”) in addition to traditional Italian fare (milk serum, handmade orecchiette pasta, octopus in a broth of just-plucked tomatoes). <br />
<br />
Borgo Egnazia is the largest of his five properties, with three public pools, a village square out of central casting, and nearly 200 rooms.  Celebrities like Madonna have been won over by Borgo Egnazia’s faux Medieval facades and farmhouse chic interiors, an effect best described as “Game of Thrones” meets Restoration Hardware. Justin Timberlake and Jessica Biel got married here in 2012. SD Hotels, which last year saw revenues of $57 million, started with his family’s summer home, Masseria San Domenico, a few miles down the road from Borgo Egnazia.
    CIPG_20180722_NYT-BorgoEgnazia-Melpi...jpg
  • New York, Feb 28th 2008.  Julia Allison at the Paris Commune bar in the west village. On the right is Ux Alptraum, blogger of sex blog boinkology.com.27th birthday party of blogger and columnist Julia Allison (juliaallison.com) and 26th birthday of Mary Rambin, designer of Moe bags (moebags.com and stylebymaryrambin.com). The party was celebrated at the Paris Commune bar, 99 bank street in the west village, New York.<br />
©2008 Gianni Cipriano<br />
cell. +1 646 465 2168 (USA)<br />
cell. +1 328 567 7923 (Italy)<br />
gianni@giannicipriano.com<br />
www.giannicipriano.com
    GCipriano_5D_20080228_MG_7418.jpg
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