ARZANO, ITALY - 16 SEPTEMBER 2020: An aerial of the Amazon delivery station in Arzano, just outside Naples, Italy, on September 16th 2020.
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.
plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011.
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers.
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.