MANTOVA, ITALY - 7 JANUARY 2019: A portrait of Luigi Bianchi, founder of the atelier “Primaria Sartoria Luigi Bianchi” (rebranded in 1939 as Lubiam), hangs in the office of his son, the late Edgardo Bianchi, in the Lubiam plant in Mantova, Italy, on January 7th 2019.
The L.B.M. 1911 brand (Luigi Bianchi Mantova) is part of the family-owned Lubiam group, the atelier founded in 1911 by Luigi Bianchi (then called “Primaria Sartoria Luigi Bianchi”)i and that since then handcrafted its suits in the same Mantova factory they’ve always been. His son Edgardo Bianchi introduced the Fordist model to the company, aimed at improving the production time while guaranteeing top quality results with the same characteristics as bespoke tailoring. Today, the company is ran bu the fourth generation of the Bianchi family.