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4 October, 2008. A customer check items on sale in the Old Navy store of 34th street (between Broadway and 7th ave). As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.

©2008 Gianni Cipriano for The Wall Street Journal
cell. +1 646 465 2168 (USA)
cell. +1 328 567 7923 (Italy)
gianni@giannicipriano.com
www.giannicipriano.com

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© Gianni Cipriano
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20081004_WSJ_DISCOUNT
4 October, 2008. A customer check items on sale in the Old Navy store of 34th street (between Broadway and 7th ave). As the financial crisis spread last month, many retailers hit the panic button, offering more generous discounts than they did at the same time last year. But the promotions did little to convince cautious shoppers to open their wallets.<br /> <br /> ©2008 Gianni Cipriano for The Wall Street Journal<br /> cell. +1 646 465 2168 (USA)<br /> cell. +1 328 567 7923 (Italy)<br /> gianni@giannicipriano.com<br /> www.giannicipriano.com