SOVERIA MANNELLI, ITALY - 17 NOVEMBER 2016: (L-R) Florindo Rubbettino (45) and his brother Marco Rubbettino, respectively CEO and executive director of Rubbettino Publishing House, pose for a portrait in the typgraphic warehouse in Soveria Mannelli, Italy, on November 17th 2016.
Rubbettino Publishing House, founded by Rosario Rubbettino in 1973, is of the largest publishing and printing houses in Italy’s South. To abate logistical costs and make sure of the production quality, Rubbettino Publishing House built an integrated cycle inside its large warehouse inside Soveria Mannelli. Over 80 employees edit, print and package 300 new books a year for the Italian market, generating a turnover of 8 million euros.
Soveria Mannelli is a mountain-top village in the southern region of Calabria that counts 3,070 inhabitants. The town was a strategic outpost until the 1970s, when the main artery road from Naples area to Italy’s south-western tip, Reggio Calabria went through the town. But once the government started building a motorway miles away, it was cut out from the fastest communications and from the most ambitious plans to develop Italy’s South. Instead of despairing, residents benefited of the geographical disadvantage to keep away the mafia infiltrations, and started creating solid businesses thanks to its administrative stability, its forward-thinking mayors and a vibrant entrepreneurship numbering a national, medium-sized publishing house, a leading school furniture manufacturer and an ancient woolen mill.