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20200915_NYT-Amazon 76 images Created 4 Dec 2020

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  • AVELLINIO, ITALY - 15 SEPTEMBER 2020: Ludovica Tomaciello (19), who is pursuing a language degree and a recenr Amazon customer, poses for a portrait. in Avellino, Italy, on September 15th 2020.<br />
<br />
Ludovica Tomaciello had never shopped on Amazon before being trapped at her parents’ house in March during Italy’s coronavirus lockdown.  But even when stores reopened in May, Amazon remained her preferred way to shop because of the convenience, variety and prices, she said. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • AVELLINIO, ITALY - 15 SEPTEMBER 2020: Ludovica Tomaciello (19), who is pursuing a language degree and a recenr Amazon customer, poses for a portrait. in Avellino, Italy, on September 15th 2020.<br />
<br />
Ludovica Tomaciello had never shopped on Amazon before being trapped at her parents’ house in March during Italy’s coronavirus lockdown.  But even when stores reopened in May, Amazon remained her preferred way to shop because of the convenience, variety and prices, she said. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • AVELLINIO, ITALY - 15 SEPTEMBER 2020: Ludovica Tomaciello (19), who is pursuing a language degree and a recenr Amazon customer, poses for a portrait. in Avellino, Italy, on September 15th 2020.<br />
<br />
Ludovica Tomaciello had never shopped on Amazon before being trapped at her parents’ house in March during Italy’s coronavirus lockdown.  But even when stores reopened in May, Amazon remained her preferred way to shop because of the convenience, variety and prices, she said. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • AVELLINIO, ITALY - 15 SEPTEMBER 2020: Ludovica Tomaciello (19), who is pursuing a language degree and a recenr Amazon customer, poses for a portrait. in Avellino, Italy, on September 15th 2020.<br />
<br />
Ludovica Tomaciello had never shopped on Amazon before being trapped at her parents’ house in March during Italy’s coronavirus lockdown.  But even when stores reopened in May, Amazon remained her preferred way to shop because of the convenience, variety and prices, she said. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020: Chili pepper linguini pasta are seen here as they dry in a cell at La Fabbrica della Pasta di Gragnano, a family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020: Pasta maker Antonino Moccia (47), puts a wrack of pasta to driver in a cell at La Fabbrica della Pasta di Gragnano, his family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020: Pappardelle pasta are seen here at La Fabbrica della Pasta di Gragnano, a family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020:  A worker places a label on a package of pappardelle pasta here at La Fabbrica della Pasta di Gragnano, a family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020: Workers select and package pasta at La Fabbrica della Pasta di Gragnano, a family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020: Workers select and package pasta at La Fabbrica della Pasta di Gragnano, a family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M304...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020: The Caccavella pasta is seen here at La Fabbrica della Pasta di Gragnano, a family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020: The Caccavella pasta is seen here at La Fabbrica della Pasta di Gragnano, a family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020: An employee organises the pasta on display here at the shop of La Fabbrica della Pasta di Gragnano, a family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020: Pasta maker Antonino Moccia (47), poses for a portrait at La Fabbrica della Pasta di Gragnano, his family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020: Pasta maker Antonino Moccia (47), poses for a portrait at La Fabbrica della Pasta di Gragnano, his family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • GRAGNANO, ITALY - 15 SEPTEMBER 2020: Pasta maker Antonino Moccia (47), poses for a portrait at La Fabbrica della Pasta di Gragnano, his family owned pasta factory in Gragnano, a hilltop town near the Amalfi Coast with a 500-year history of pasta manufacturing, on September 15th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Mayor of Calitri Michele di Maio (61) poses for a portriat in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Mayor of Calitri Michele di Maio (61) poses for a portriat in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Mayor of Calitri Michele di Maio (61) poses for a portriat in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Mayor of Calitri Michele di Maio (61) poses for a portriat in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Mayor of Calitri Michele di Maio (61) poses for a portriat in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Luciano Capossela (38), a jeweler who helped organise a protest against the Amazon event, is seen here at work in his workshop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Luciano Capossela (38), a jeweler who helped organise a protest against the Amazon event, poses for a portrait in his workshop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Luciano Capossela (38), a jeweler who helped organise a protest against the Amazon event, poses for a portrait in his workshop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Luciano Capossela (38), a jeweler who helped organise a protest against the Amazon event, is seen here at work in his workshop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Luciano Capossela (38), a jeweler who helped organise a protest against the Amazon event, poses for a portrait in his workshop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Rosa De Nicola (62), owner of a clothing shop in Calitri who participated in the protest against the Amazon event, poses for a portrait in her shop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Rosa De Nicola (62), owner of a clothing shop in Calitri who participated in the protest against the Amazon event, poses for a portrait in her shop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Rosa De Nicola (62), owner of a clothing shop in Calitri who participated in the protest against the Amazon event, poses for a portrait in her shop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Rosa De Nicola (62), owner of a clothing shop in Calitri who participated in the protest against the Amazon event, poses for a portrait in her shop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Rosa De Nicola (62), owner of a clothing shop in Calitri who participated in the protest against the Amazon event, poses for a portrait in her shop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • MONTECORVINO ROVELLA, ITALY - 16 SEPTEMBER 2020: An Amazon contractor delivers a package in Montecorvino Rovella, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • CALITRI, ITALY - 15 SEPTEMBER 2020: Rosa De Nicola (62), owner of a clothing shop in Calitri who participated in the protest against the Amazon event, poses for a portrait in her shop in Calitri, a village of 4,000 people in southern Italy, on September 15th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. Luciano Capossela helped organize a protest of the Christmas festival with other local shop owners, who closed their stores for the night and blacked out their windows.  “If we keep going this way in 10 to 15 years we will only have Amazon and everything else will no longer exist,” he said.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200915_NYT-Amazon-Italy_7M305...jpg
  • MONTECORVINO ROVELLA, ITALY - 16 SEPTEMBER 2020: An Amazon contractor delivers a package in Montecorvino Rovella, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • MONTECORVINO ROVELLA, ITALY - 16 SEPTEMBER 2020: An Amazon customers receives a package in Montecorvino Rovella, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • NAPLES, ITALY - 16 SEPTEMBER 2020: An Amazon locker is seen here in the outskirts of Naples, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • NAPLES, ITALY - 16 SEPTEMBER 2020: Salvatore Ciliberti (31), retrieves his Amazon order at an Amazon locker is seen here in the outskirts of Naples, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • NAPLES, ITALY - 16 SEPTEMBER 2020: Salvatore Ciliberti (31), retrieves his Amazon order at an Amazon locker is seen here in the outskirts of Naples, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • NAPLES, ITALY - 16 SEPTEMBER 2020: An Amazon locker is seen here in the outskirts of Naples, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • ARZANO, ITALY - 16 SEPTEMBER 2020: An aerial of the Amazon delivery station in Arzano, just outside Naples, Italy, on September 16th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_DJI_0...jpg
  • NAPLES, ITALY - 16 SEPTEMBER 2020: An Amazon locker is seen here in a supermarker in the outskirts of Naples, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • ARZANO, ITALY - 17 SEPTEMBER 2020: An aerial of the Amazon delivery station in Arzano, just outside Naples, Italy, on September 17th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200917_NYT-Amazon-Italy_DJI_0...jpg
  • NAPLES, ITALY - 16 SEPTEMBER 2020: An Amazon locker is seen here in a supermarker in the outskirts of Naples, Italy, on September 16th 2020.<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200916_NYT-Amazon-Italy_7M305...jpg
  • ARZANO, ITALY - 17 SEPTEMBER 2020: An aerial of the Amazon delivery station in Arzano, just outside Naples, Italy, on September 17th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200917_NYT-Amazon-Italy_DJI_0...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A Water Spider unloads a truck of Amazon packages that will be processed at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: An Amazon truck is seen here as it is being unloaded to the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A Water Spider unloads a truck of Amazon packages that will be processed at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: An unloader and a receiver process Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A diverter processes Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: Diverters process Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: Diverters process Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A stower processes Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A stower processes Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: Diverters process Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A stower processes Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A receiver processes Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • ARZANO, ITALY - 18 SEPTEMBER 2020: A stower processes Amazon packages at the Amazon delivery station in Arzano, just outside Naples, Italy, on September 18th 2020.<br />
<br />
Opened in 2019, the Amazon delivery station in Arzano was the first to open in Southern Italy. Here, an average of 30,000 to 50,000 Amazon packages are processed and delivered in the region.<br />
<br />
   plans to open two new fulfillment centers and seven delivery stations. Roughly 1,600 more people will be hired by the end of the year, pushing its full-time work force in Italy to 8,500 from less than 200 in 2011. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: A woman walks in the historical center of Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: A woman walks in the historical center of Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: An abandoned building for sale is seen here in the historical center of Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020:An abandoned poultry shop is on sale here in the historical center of Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: An elderly man walks in the historical center of  Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: A woman walks in the historical center of Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: Residents of Calitri, a village of 4,000 people in southern Italy, are seen here by the historical center on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: A man enters a cafe in Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: in Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_DJI_0...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: A man and his mother walk in the coutryside of Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_7M306...jpg
  • CALITRI, ITALY - 18 SEPTEMBER 2020: in Calitri, a village of 4,000 people in southern Italy, on September 18th 2020.<br />
<br />
In Calitry Amazon sponsored a local Christmas festival last year as part of a marketing campaign to show it could reach even the most isolated areas. It paid for a big Christmas tree in the town square and provided gifts to local children. The town’s mayor hoped it would lead more local artisans and farmers to sell their products through Amazon. <br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200918_NYT-Amazon-Italy_DJI_0...jpg
  • PASSO CORESE, ITALY - 22 SEPTEMBER 2020: Francesca Gemma (30), an Amazon employee and union representative, poses for a portrait by the Amazon facility where she works in Passo Corese, just outside Rome,  on September 22nd 2020.<br />
<br />
When Francesca Gemma graduated from college in 2017, Amazon was the only company hiring. “On the first day the muscles of my legs felt like I had done a marathon, I couldn’t climb up the stairs,” she said. “It’s not for everyone, but it’s a job.”  Ms. Gemma, a union representative, said that orders at her fulfillment center skyrocketed during the lockdown and have remained high. She wondered why Amazon did not provide warehouse staff more in bonuses to share in the success. “Nothing remained for workers,” she said. <br />
<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200922_NYT-Amazon-Italy_7M307...jpg
  • PASSO CORESE, ITALY - 22 SEPTEMBER 2020: Francesca Gemma (30), an Amazon employee and union representative, poses for a portrait by the Amazon facility where she works in Passo Corese, just outside Rome,  on September 22nd 2020.<br />
<br />
When Francesca Gemma graduated from college in 2017, Amazon was the only company hiring. “On the first day the muscles of my legs felt like I had done a marathon, I couldn’t climb up the stairs,” she said. “It’s not for everyone, but it’s a job.”  Ms. Gemma, a union representative, said that orders at her fulfillment center skyrocketed during the lockdown and have remained high. She wondered why Amazon did not provide warehouse staff more in bonuses to share in the success. “Nothing remained for workers,” she said. <br />
<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200922_NYT-Amazon-Italy_7M307...jpg
  • PASSO CORESE, ITALY - 22 SEPTEMBER 2020: Francesca Gemma (30), an Amazon employee and union representative, poses for a portrait by the Amazon facility where she works in Passo Corese, just outside Rome,  on September 22nd 2020.<br />
<br />
When Francesca Gemma graduated from college in 2017, Amazon was the only company hiring. “On the first day the muscles of my legs felt like I had done a marathon, I couldn’t climb up the stairs,” she said. “It’s not for everyone, but it’s a job.”  Ms. Gemma, a union representative, said that orders at her fulfillment center skyrocketed during the lockdown and have remained high. She wondered why Amazon did not provide warehouse staff more in bonuses to share in the success. “Nothing remained for workers,” she said. <br />
<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200922_NYT-Amazon-Italy_7M307...jpg
  • PASSO CORESE, ITALY - 22 SEPTEMBER 2020: Francesca Gemma (30), an Amazon employee and union representative, poses for a portrait by the Amazon facility where she works in Passo Corese, just outside Rome,  on September 22nd 2020.<br />
<br />
When Francesca Gemma graduated from college in 2017, Amazon was the only company hiring. “On the first day the muscles of my legs felt like I had done a marathon, I couldn’t climb up the stairs,” she said. “It’s not for everyone, but it’s a job.”  Ms. Gemma, a union representative, said that orders at her fulfillment center skyrocketed during the lockdown and have remained high. She wondered why Amazon did not provide warehouse staff more in bonuses to share in the success. “Nothing remained for workers,” she said. <br />
<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200922_NYT-Amazon-Italy_7M307...jpg
  • PASSO CORESE, ITALY - 22 SEPTEMBER 2020: Francesca Gemma (30), an Amazon employee and union representative, poses for a portrait by the Amazon facility where she works in Passo Corese, just outside Rome,  on September 22nd 2020.<br />
<br />
When Francesca Gemma graduated from college in 2017, Amazon was the only company hiring. “On the first day the muscles of my legs felt like I had done a marathon, I couldn’t climb up the stairs,” she said. “It’s not for everyone, but it’s a job.”  Ms. Gemma, a union representative, said that orders at her fulfillment center skyrocketed during the lockdown and have remained high. She wondered why Amazon did not provide warehouse staff more in bonuses to share in the success. “Nothing remained for workers,” she said. <br />
<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200922_NYT-Amazon-Italy_7M307...jpg
  • PASSO CORESE, ITALY - 22 SEPTEMBER 2020: Francesca Gemma (30), an Amazon employee and union representative, poses for a portrait by the Amazon facility where she works in Passo Corese, just outside Rome,  on September 22nd 2020.<br />
<br />
When Francesca Gemma graduated from college in 2017, Amazon was the only company hiring. “On the first day the muscles of my legs felt like I had done a marathon, I couldn’t climb up the stairs,” she said. “It’s not for everyone, but it’s a job.”  Ms. Gemma, a union representative, said that orders at her fulfillment center skyrocketed during the lockdown and have remained high. She wondered why Amazon did not provide warehouse staff more in bonuses to share in the success. “Nothing remained for workers,” she said. <br />
<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200922_NYT-Amazon-Italy_7M307...jpg
  • PASSO CORESE, ITALY - 22 SEPTEMBER 2020: Francesca Gemma (30), an Amazon employee and union representative, poses for a portrait by the Amazon facility where she works in Passo Corese, just outside Rome,  on September 22nd 2020.<br />
<br />
When Francesca Gemma graduated from college in 2017, Amazon was the only company hiring. “On the first day the muscles of my legs felt like I had done a marathon, I couldn’t climb up the stairs,” she said. “It’s not for everyone, but it’s a job.”  Ms. Gemma, a union representative, said that orders at her fulfillment center skyrocketed during the lockdown and have remained high. She wondered why Amazon did not provide warehouse staff more in bonuses to share in the success. “Nothing remained for workers,” she said. <br />
<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200922_NYT-Amazon-Italy_7M307...jpg
  • PASSO CORESE, ITALY - 22 SEPTEMBER 2020: Francesca Gemma (30), an Amazon employee and union representative, poses for a portrait by the Amazon facility where she works in Passo Corese, just outside Rome,  on September 22nd 2020.<br />
<br />
When Francesca Gemma graduated from college in 2017, Amazon was the only company hiring. “On the first day the muscles of my legs felt like I had done a marathon, I couldn’t climb up the stairs,” she said. “It’s not for everyone, but it’s a job.”  Ms. Gemma, a union representative, said that orders at her fulfillment center skyrocketed during the lockdown and have remained high. She wondered why Amazon did not provide warehouse staff more in bonuses to share in the success. “Nothing remained for workers,” she said. <br />
<br />
<br />
Amazon has been one of the biggest winners in the pandemic as people in its most established markets — the United States, Germany and Britain — have turned to it to buy everything from toilet paper to board games. What has been less noticed is that people in countries that had traditionally resisted the e-commerce giant are now also falling into Amazon’s grasp .<br />
The shift has been particularly pronounced in Italy, which was one of the first countries hard hit by the virus. Italians have traditionally preferred to shop at local stores and pay cash. But after the government imposed Europe’s first nationwide virus lockdown, Italians began shopping online in record numbers. <br />
75 percent of Italians shopped online during the lockdown. In 2020, total online sales are estimated to grow 26 percent to a record 22.7 billion euros, according to researchers from Polytechnic University of Milan.
    CIPG_20200922_NYT-Amazon-Italy_7M307...jpg